Why We Changed Our Name and What is the Significance of the Three Dots in our Logo

One of my favorite songs is “Man in Black” by Johnny Cash.  In that song…Cash answers the question he was asked most of all….”why do you wear black all the time? “ So he wrote his answer into one of his most iconic songs.

So ….Why did we change our name from Visit Intel….to MergedAnalytics?  And while we are at it….what is the significance of those three dots in our logo!!!

Glad you asked. 

First the name change…

Visit Intel was a great name for what our product was when we started our company.

We were focused solely on reporting the COMPANY NAMES of the people who click on your website pages.  That information is priceless.  We still provide that intelligence via our proprietary IP Address technology but we have also gone through a natural evolution. 

Visit Intel evolved into something more than just website visits.

We added the ability for our users to create Custom Trackable SHORT URLs.  These short urls made our product very powerful and separated us from our peers. 

Many of our customers believe the Short URLs are the key to the entire platform. I would agree!

Now when someone wants to post a link either to social media or in their emails…when those links are clicked….our users know the COMPANY NAMES of the people who CLICKED them and WHERE they clicked that link.  The addition of SHORT URLs was the deciding factor for the name change in terms of making our platform more powerful and more useful to a larger audience.  

A “CLICK” on a link is not always a “VISIT”.  There are times when our users post links that have no relation to their website.  An example could be a posted link of an article or a press release. 

So…we felt that the name “Visit Intel” narrowly implies….”VISITS “to a website but NOT “CLICKS” on a posted URL.

We wrestled with many names before we settled on MERGEDANALYTICS.  Some names were descriptive of what do and some had no meaning at all.

We finally decided on one name.   Say goodbye to “Visit Intel”….Long Live “MergedAnalytics LLC”.

How MergedAnalytics Connects the Dots?

Connecting the DOTS

People ask us all the time…what is the significance of the three DOTS.

Each of the 3 dots represent the three main sources of data that our users use to analyze and gain a clear picture as to how people from Companies interact with their brand online.

Each one of those dots represent intelligence that when merged together allows for analysis to be performed helping you understand how people are interacted with your digital brand .

Dot 1 represents the website visitor intelligence delivered when someone from a company visits your website. 

We tell you…

  • The COMPANY NAME(s) of the person who clicked through your website
  • How they found your site
  • The pages they visited
  • How many times they returned
  • And more

Dot 2 represents the intelligence delivered regarding the people who clicked on Custom Trackable SHORT URLs you posted separated by Campaign to various social media sites.

Let’s imagine you want to drive people to a specific landing page.  Could be anything….an article, Press Release, a page on your website etc.

You would create a SHORT URL for that landing page for each social media site where you think your audience engages with your digital brand.  

You create Short URLs for that landing page for each social media site where you plan to post it.  Ie. LinkedIn, Twitter, Facebook and Instagram .   When people click that SHORT URL….the intelligence that is delivered will allow you to analyze not only the COMPANY NAMES of the people who clicked it but ….you will understand which social media sites those clicks came from. 

You will understand if LinkedIn is a better place for your marketing efforts vs. Instagram or Twitter as an example.

Dot 3 is related to Dot 2 except we are focusing on posting SHORT URLs to the emails you send out.  You could place a Short URL in the body of an email and/or in your signature block.  When the people you are emailing click on your SHORT URLs in your emails…you will understand from which email (and/or campaign) that click came from. 

Integration with ESPs( email service providers) and CRMs (Contact Relationship Management )  can be set up as well to get down to the actual CONTACT information of the person who clicked that SHORT URL in your emails.

The value comes from MERGING ALL of those dots (data points) together so ANALYSIS can be performed.   Meaning….a person clicks a link from either an email or a social media post and then from there….click through pages on your website.

Connecting the DOTS

MergedAnalytics captures that entire journey from that initial click.

So those three DOTS are the foundation of our company.

MergedAnalytics connects the DOTs and creates the elusive bridge between your marketing efforts and your sales team!

While we are at it….the YOGA WOMAN on our website represents the Zen feeling our sales and marketing users experience when they use MergedAnalytics!!!

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