Don’t Shoot the Messenger

“Nice product but MergedAnalytics is not for us. We are not getting any meaningful intelligence containing the COMPANY NAMES of the people clicking through our website” said a customer who has been using MergedAnalytics for a few months.

Before I address that statement …. let’s review what MergedAnalytics is and does.

MergedAnalytics is a digital marketing tool for B2B companies which delivers notifications that get emailed automatically when someone from a company click on the URLs you post to social media and in your emails as well as the pages on your website that they click through.   https://mergedanalytics.com.

These emailed notifications contain the  Company Names of the people who click on your website pages and posted URLs. The delivered intelligence also includes how they found your website and what their specific interests were while there, how many times they returned, how long they were, which campaign drove them to your website and much more.

The ways your website visitors find your website depend on many variables. These variables are mostly determined by the various marketing strategies, techniques and initiatives that are in place at your company. These marketing strategies are designed to drive your target audience to your website in hopes to sell them something.

People find your website by….

  • Typing in keywords in a search from Google , Bing etc
  • Sent Emails containing URLs either in the body of the email and/or signature block
  • Typing in your website address organically
  • Social media postings and TargetedAds that drive traffic to your site
  • Press Releases and other Articles/Blogs/Landing Pages
  • The Digital Advertising strategies you have in place, Google Adword Campaigns ,other Ads etc.

Countless money and time is spent on marketing strategies to drive people to websites.

Once those strategies are put into action….MergedAnalytics simply delivers the intelligence on ALL visitors who click on those URLs and website pages you are driving traffic to.

But…MergedAnalytics is NOT a tool that drives ANY traffic…rather we report on success (or failure) of your various marketing strategies. It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or failing.

So by saying MergedAnalytics is not helpful because of the lack of actionable intelligence …..  that means MergedAnalytics is actually giving extremely actionable and useful information.

MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired results.

It becomes a “shoot the messenger” situation. If you are not getting the desired results based on the intelligence MergedAnalytics delivers…be grateful for this information and do something about it. When the proper tweaks are made….the actionable intelligence will be there!!!

MergedAnalytics should not be blamed for poor traffic results NOR should we be congratulated when the traffic is up and the actionable intelligence containing the COMPANY NAMES (and in some cases email addresses) start to roll in!

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