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How we helped a Life Insurance Agent

We work with a Life Insurance Agent who markets his insurance products to individual consumers….NOT Businesses.

When I initially reached out to him…he said exactly what you are thinking right now while reading this….”I thought MergedAnalytics was a B2B tool?”

It is….but by integrating MergedAnalytics with tools like ActiveCampaign we become a B2C tool as well.

By utilizing the integration between ActiveCampaign and MergedAnalytics….he now receives intelligence through MergedAnalytics that includes EMAIL ADDRESSES of the people clicking through his website pages long after his email marketing campaigns end.

How would understanding the specific email addresses and pages they clicked/spent time on your website help your business?

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How our business has changed since the Pandemic

The Pandemic has pulled forward trends that began over a decade ago.

Covid-19 has simply pulled forward many of these emerging trends that probably would have taken much longer to come to fruition.

The same has been true for MergedAnalytics.

Because people are working from home more now than ever before we had to adjust our business to meet the needs of our “work from home” customers.

As a result not only is the intelligence we deliver now include Email Addresses because of the integrations we have done and continue to do…but our White Labeled Reseller model has also taken off!

In this segment of “Take a Breath” Thom and I discuss how our business, our customers and resellers have benefited from our pivots .

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ActiveCampaign Integration

ActiveCampaign now integrates with MergedAnalytics

Just finished setting up a Customer in the Life Insurance Industry with ActiveCampaign integration with MergedAnalytics. He uses ActiveCampaign for his mass outreach mailings.

MergedAnalytics delivers additional intelligence where ActiveCampaign’s analytics leave off.

Now when people click through his website pages…he will understand the actual EMAIL ADDRESSES of those people and most importantly….he will know when they come back to his website outside of the ActiveCampaign mailing and which pages were clicked on his website.

Integrating MergedAnalytics with tools like ActiveCampaign, Mailchimp, MS Dynamics and VanillaSoft CRM allows MergedAnalytics to deliver intelligence that many thought was not possible.

You may want your audience to land on a specific page but understanding where they go on your website after that landing page could mean the difference between winning a deal or losing it.
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