Author: Joe Singer

Not all of your website engagement is from new prospects.

Competitors, partners, people who are seeking employment, advertisers and yes your customers will all engage with your website at some point.

When I was running my old software company our developer who created MergedAnalytics wanted to place the pixel on my website. I did not think I cared about who clicked through my website.

I found out quickly that I was wrong. The value I saw right away was seeing what my existing customers were doing on my website. I could see they were seeking support or trying to learn about something else we sold.

A light bulb went off for me.

Currently one of our customers is an investment management firm.

They are getting outstanding analytics but noticed one glaring issue.

They are not receiving analytics about prospects. Not seeing prospects engagement on their website told them they needed to amend their marketing strategy to increase that kind of traffic.

I discuss this in more detail in the following clip.

Curious about what we can deliver from your website?

Give it a try FREE for 30 days… https://mergedanalytics.com/trial/

#mergedanalytics #engagementintelligence

Because of the imminent death of tracking cookies, Third party data is getting tougher to collect and less reliable making the collection of First Party data that much more important.

First-party data is information collected directly from your audience. It originates from your own channels, such as your website, app, or social media profiles.

Third-party data is collected by entities separate from your relationship with your audience.

It comes from external sources, such as data marketplaces or web cookie tracking.

#MergedAnalytics is an example of a tool that collects First Party Data. Curious about the data you can collect from your website?

Try MergedAnalytics FREE … https://mergedanalytics.com/trial/

#3rdpartydata

#1stpartydata #trackingcookies

Curious to see the engagement intelligence #MergedAnalytics can deliver to you from your website?

If so…try it free for 30 days.

Trial link here….MergedAnalytics – Trial Request Form – Connecting the dots between Marketing and Sales.

#getstarted #noobligation #aec #commercialbuildingers #companynames #emailaddresses

#mergedanalytics is NOT just for new leads and prospects.

Engagement with your website falls under many different categories ranging from….Investors, potential advertisers, competitors, existing customers, past customers and yes prospects.

I explain further in this clip…

mergedanalytics.com

Thom Stallings

re you good at managing your money?

One of the most important aspects of being an entrepreneur is being a good money manager for both your business and personal life.

You can have the greatest product in the world. If you run out of money you are out of business.

You need to understand how to invest for today and the future. I will be talking more about money management in the future.

Thom Stallings

hashtag#moneymanagement hashtag#entrepreneurship hashtag#mpn hashtag#takeabreath

#mergedanalytics.com

There is a saying….”I worried what people thought about me when I was 20.

I stop caring what they thought about me when I was 40.

When I turned 60 I realized ….no one was thinking about me in the first place”.

In this clip…I talk about the importance of not caring about looking foolish when learning something new.

There is no way around it. Fall in love with looking foolish and you will reach new heights.

Remember…no one cares!

More episodes…https://mergedanalytics.com/blog-2/ hashtag#takerisks hashtag#mpn hashtag#takeabreath hashtag#mergedanalytics hashtag#noonecares

I did a “Take a Breath” episode without Thom this week because he was away.

I covered three main subjects…. Meditation, Taking risks and Money Management.

It does not matter where I am in life or what my goals are in a particular moment where these three things are not taken into consideration for my best outcomes.

This segment is on hashtag#meditation.

Happy 4th.

This first segment is on meditation.

Do you check your caller ID before you answer your phone?

Of course you do.

You ignore the unimportant calls and talk to or call back the important people that call.

That is basically what hashtag#MergedAnalytics is for your website.

You may not need it for every single visitor that engages with your website but there may be a few that you uncover that can change your life!

Those who claim they do not get business from their website as well as do not care if they know who is spending time on their website and what they are doing while there are simply missing the point.

If that were true…why go through the effort and expense to create a digital presence at all?

Having a strong digital brand is about providing better service, support and overall experience for the people interested in your company at every stage from prospect to customer.  That is it.

This idea is especially true for the people who derive their business from in person relationships and referrals.