If you are everything to everyone…you are nothing to no one.
Even if “anyone” could benefit from your product/service…you need to focus on a vertical.
There are so many benefits when you focus on a vertical.
– The world you are marketing to becomes smaller
– You learn to speak the industry vernacular
– You uncover and solve industry obstacles
– You understand and solve common industry problems
– People within your vertical often network with each other and refer you business
Thom and I discuss how our focus on the #AEC industry transformed our business in 2023.