What is your real cost for a lead?
Whether you are canvasing and finding your own leads on your own time or if you are paying for leads through a lead generation partner…understanding the actual COST of a lead is extremely important.
How could I be using my money and time more efficiently.
What are your opportunity costs…meaning what else could you be working on other then looking for leads?
If you are buying leads….where else would allocate that money where it could be more useful?
The answers to both of these questions could change from month to month but understating the value of your time and your money is an important step to growing a better business and life!
Thom and I discuss opportunity costs in this segment.