Do you or better yet….Should you do business with friends and family?
In reality if everyone is honest and levelheaded… it should work out, but we all have cautionary tales of relationships that were ruined by doing business together.
I believe it depends on the nature of the engagement and also depends on your relationship.
Many times a business deal kills relationships that really were not as great as everyone thought in first place.
When I think back to how we started MergedAnalytics in the early days….it was our friends who put the MergedAnalytics pixel on their websites first and gave me valuable (sometimes harsh) feedback and ultimately the confidence to continue on. Some of these friends I had known since I was a child.
I am lucky enough to have friends that are real with me both good and bad.
It was very stressful when we started MergedAnalytics. We were pivoting from our other business and really putting ourselves out there.
Without the confidence I received from friends that I respected….I am not sure I would have stuck it out in terms of building MergedAnalytics.
MergedAnalytics LLCThom Stallings
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