Buyers are more then 60% through the purchasing process before they make contact with your organization.
They also view an average of 10 pieces of content your organization produces online before they reach out to you.
This means by the time they reach out and make themselves known to you….they have basically already decided they plan to move forward.
To me…this leaves an awful amount of responsibility on the buyer to understand exactly what your company can do for them.
What if they misunderstand some content and then rule your company out based on that misunderstanding?
How would you know they had interest in the first place?
Tools like #mergedanalytics provide an opportunity to engage earlier in the process putting you and your organization in a position to win more than you do today.