Do all analytic tools deliver the same engagement intelligence?
That answer is no.
Analytics is NOT an exact science. Different tools deliver intelligence that other tools do not.
Many organizations have Engagement Intelligence through a CRM application.
Those tools typically only deliver engagement intelligence when a KNOWN person within the CRM system engages with your website.
What about the people who engage with your website anonymously.
Unless they make themselves known to you…. opportunities will be missed.
This is one of the major areas where MergedAnalytics provides value.
What we are finding is different analytic tools do NOT deliver the same results.
Using multiple tools is proving to be a good strategy.
At $59 per month…#MergedAnalytics is the perfect tool to add value to your digital analytics stack.
But wait….you want ONE interface to view these analytics. You do not want to have to go to multiple places for this data.
This is the narrative I am hearing from our customers.
Solution – Place your MergedAnalytics pixel within Google Tag Manager (GTM)….BOOM…Problem solved.
Our customers are loving this.