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Nutshell

Do you use Nutshell for your Email Automation?

Announcing Nutshell and MergedAnalytics connectivity!
In the same way MergedAnalytics connects with Mailchimp, Constant Contact, ActiveCampaign, MS Dynamics 365 and many others…. we now have Nutshell integration!

Our integrations provide other layers of intelligence that let’s our users understand who and how their audience is engaging with the links they post to social media and in email campaigns as well as the pages they click on their website.

Set up instructions ….Nutshell Integration – Connecting the dots between Marketing and Sales. (mergedanalytics.com)

Thom Stallings

hashtag#nutshell hashtag#mergedanalytics hashtag#intelligencedelivered hashtag#emailaddresses

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Do you trust Linkedin Likes?

What does it mean to you when someone “Likes” your post?

To me…I do not always trust “Likes”.

Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?

Often times truly Liking a post is the 4th or 5th reason you get a Like.

Reasons why people “Like” posts….

– To interact with someone who they are NOT Linkedin with as of yet
– To change their algorithm on Linkedin to appear in other feeds
– To interact and Link in with someone ELSE who “Liked” your post
– Because they actually LIKED what you posted.

That last one these days seems like the least important reason to give a Like.

I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.

Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.

When in doubt…post. Even if you are not getting likes…it is being viewed.

Thom and I discuss this topic more in this short clip.

mergedanalytics.com

MergedAnalytics LLCThom Stallings

#takeabreath#mergedanalytics#mpn

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Mailchimp

Tools like Mailchimp offer great analytics around the engagement of an audience for a specific campaign.

You will understand who receives an email and if an action was taken like clicking a link that was somewhere in that email. You may even know if a Mailchimp email was forwarded on to someone else.

What happens when the Campaign is over? Do the analytics stop with it?

There is intelligence that can still be gathered and leveraged long after the life of a campaign has ended.

One example – You drive your audience to a specific landing page on your website….your audience however is bouncing off that page on to another page.

Then….those people return to that page outside of the campaign days later? Are you capturing that intelligence?

Mailchimp Integration – Connecting the dots between Marketing and Sales. (mergedanalytics.com)

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Customer Experience Management

Do you understand the experience your digital audience is having with your online brand?

By the time your prospects decide to contact your company…in many cases they have already made the decision whether to work with you based on the experience they have had leading up to them making contact.

You are trusting your digital audience that they will see something on your website that will make them want to make contact with you.

What about the companies that never contact your company but clicked through and spent time on your website?

They made decisions on their own not to take that next step. Maybe they misunderstood what you offer?

Maybe they just did not like your website. Maybe they thought what they need….your company does not offer.

There are so many reasons why a next step is NOT taken. How would understanding who is on your website impact your sales/revenue?

In this segment Thom and I discuss how some companies in specific industries are laggards in this area.

We also discuss how one specific company uses the Intelligence MergedAnalytics delivers plus Cupcakes to close more business.

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The importance of Email Addresses

When it comes to your digital audience….It’s all about knowing email addresses and interest level in your company’s offerings.

The typical scenario …. a person receives an email with a link … that person clicks the link….looks at your website quickly and is interested.

They decide to return to your website later on when they have more time.

It is when these people return to your website that is the key ingredient.

Thom and I discuss the importance of why integrations with tools like Mailchimp, Constant Contact, Active Campaign etc. make MergedAnalytics essential for your business.

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CYBER MONTH DEAL!!!

Finish this absolutely bizarre year by working smarter… not harder!

In 3-5 minutes …. set up MergedAnalytics and start to understand the Company Names and Email Addresses of the people clicking through your website pages.

December is Cyber Month – Try a full version of MergedAnalytics FREE until January 2nd 2021.

Promo code : Free-Leads-2020

Get Started : mergedanalytics.com/trial/

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Keeping partners honest with SmartLinks

We work with a Company that resells a well known CRM application.

There is a button that contains a link on their website that when clicked …..is a way for interested prospects to schedule a demonstration of the CRM app.

That link however takes these interested prospects to the CRM manufacture’s website where they fill out a form and request a demonstration.

My customer is suspicious that the CRM manufacturer is not actually telling them about leads that originate from their website that should in fact be their leads.

What our customer did through our recommendation is the following….they created a MergedAnalytics SmartLink for that Request a Demonstration Button.

Now when prospects click that button for a Demonstration….even though they are taken to the CRM manufacturer’s website….my customer receives intelligence when that button is clicked as well as…which organization had clicked that link.

They can then follow up with the CRM manufacturer to make sure that lead is sent their way.

They now can keep the CRM manufacturer a bit more honest.

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ConstantContact Integration is HERE!

Announcing MergedAnalytics integration with ConstantContact!!!

When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.

Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.

It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?

The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.

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ClickDimensions

MergedAnalytics is proud to announce that we have added yet another integration to our arsenal.

This time with ClickDimensions.

ClickDimensions now integrates with MergedAnalytics

Some of our other integrations include Mailchimp, ActiveCampaign, MS Dynamics and VanillaSoft CRM.

Understanding the Company Names is nice…but knowing the actual EMAIL ADDRESSES of the people clicking through your website is nicer.