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Nutshell

Do you use Nutshell for your Email Automation?

Announcing Nutshell and MergedAnalytics connectivity!
In the same way MergedAnalytics connects with Mailchimp, Constant Contact, ActiveCampaign, MS Dynamics 365 and many others…. we now have Nutshell integration!

Our integrations provide other layers of intelligence that let’s our users understand who and how their audience is engaging with the links they post to social media and in email campaigns as well as the pages they click on their website.

Set up instructions ….Nutshell Integration – Connecting the dots between Marketing and Sales. (mergedanalytics.com)

Thom Stallings

hashtag#nutshell hashtag#mergedanalytics hashtag#intelligencedelivered hashtag#emailaddresses

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The value of sticking with it

What is the value of sticking with things?

Although it may seem difficult in the moment…. often NOT quitting and grinding something out turns out much better than you would think.

Thom and I discuss how without sticking with MergedAnalytics…there is so much we would have missed.

Some advantages of sticking with a startup business…

– Stories – In the beginning the stories are few and far between but as time goes on…experiences happen that turn into interesting stories that help market your brand

– New verticals – We can sell #mergedanalytics to ANY B2B business but we discovered the value of pursuing a vertical

– The value of Verticals – You learn their pains and vernacular. You start to network where they network. Your world becomes smaller. Your prospects network with each other.

– Using your product in other ways – We discovered a great niche by leveraging QR Codes with MergedAnalytics #smartlinks. This idea came to us from one of our long-time customers.

By the way…as Kenny Rogers said…”you have know when to foldem” as well.

The point here is…we often walk away from opportunities too soon.

mergedanalytics.com

Thom Stallings

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Do you trust Linkedin Likes?

What does it mean to you when someone “Likes” your post?

To me…I do not always trust “Likes”.

Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?

Often times truly Liking a post is the 4th or 5th reason you get a Like.

Reasons why people “Like” posts….

– To interact with someone who they are NOT Linkedin with as of yet
– To change their algorithm on Linkedin to appear in other feeds
– To interact and Link in with someone ELSE who “Liked” your post
– Because they actually LIKED what you posted.

That last one these days seems like the least important reason to give a Like.

I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.

Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.

When in doubt…post. Even if you are not getting likes…it is being viewed.

Thom and I discuss this topic more in this short clip.

mergedanalytics.com

MergedAnalytics LLCThom Stallings

#takeabreath#mergedanalytics#mpn

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AEC firms love MergedAnalytics

When there is a need to build something….people start to research who is the best suiter for the project.

These prospects start to research who would be the best to work with and build whatever it is they need to build.

They start visiting websites of AEC companies.

Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.

Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.

Early contact is leading to early bids.

Early Contact + Delivering an Early Bid = More Wins

Try it free for 30 days….https://lnkd.in/eqTHpNy

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Is the intent intelligence derived from humans or bots?

Is the intent data you are using to make sales and marketing decisions derived from humans or bots?

How do you know?

#mergedanalytics by default filters out non human engagement.

This will ensure you are not wasting your time and resources with non human analytics.

Life is too short wasting time trying to make sense of bogus data.

Thom and I discuss this more in the following segment.

Thom StallingsMergedAnalytics LLC

#engagement#intentdata#bots

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Another episode of the Take a Breath podcast

More on how Podcasting is taking the place of cold calling and other founder hacks!

Show Notes –

00 – 3:38 – More on how podcasting is taking the place of the cold call

4:01 – 10:01 – How stories build trust

10:02 – 11:22 – Founder Sellers

11 :23 – 17:43 Always remember to take care of yourself too!

17:49 – 21:49 Founder Pitfalls and some hacks to help along the way

21:52 – End – Great ideas do always mean Great business

mergedanaltyics.com

#mpn #mergedanalytics

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Deliver White Labeled Intelligence to your Customers

How do you deliver intelligence to your customers?

You built their website and drive traffic to it through…
– SEO
– Social Media Marketing
– Email Marketing
– online Ads

It could be extremely labor intensive to merge all of those data points together in a simple digestible way.

MergedAnalytics will do all of that for you and you can take ALL the credit for it.

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Customer Experience Management

Do you understand the experience your digital audience is having with your online brand?

By the time your prospects decide to contact your company…in many cases they have already made the decision whether to work with you based on the experience they have had leading up to them making contact.

You are trusting your digital audience that they will see something on your website that will make them want to make contact with you.

What about the companies that never contact your company but clicked through and spent time on your website?

They made decisions on their own not to take that next step. Maybe they misunderstood what you offer?

Maybe they just did not like your website. Maybe they thought what they need….your company does not offer.

There are so many reasons why a next step is NOT taken. How would understanding who is on your website impact your sales/revenue?

In this segment Thom and I discuss how some companies in specific industries are laggards in this area.

We also discuss how one specific company uses the Intelligence MergedAnalytics delivers plus Cupcakes to close more business.