Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.
Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.
Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.
MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.
In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.
MergedAnalytics is a tool that delivers sales
and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own
proprietary technology that is based off of the IP addresses of the people
clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the
people doing all that clicking.
Especially right now with the world working
from their homes where unless they are using their company’s VPN (Virtual
Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is
it possible to get to the email address level of the people who click your
posted URLs as well as your website pages if even though people are working
from home?
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover
email addresses by using Dynamic Parameter values as part of the Short URL
creation process.
MORE GOOD NEWS – Even if a person
clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you
the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help
marketers capture even more information about the people who click on the links
you post.
MergedAnalytics email notification contains the EMAIL ADDRESS of the person who clicked the MergedAnalytics SHORT URL
Lastly….when
I go to my website again through my cell phone….I will still receive MergedAnalytics
alerts telling me mergedanalytics.com visited my website …why you ask?….
Because MergedAnalytics will remember me for a period of five days from that initial short url click as seen in the screenshot below…
MergedAnalytics remembers the COMPANY even when the SHORT URL was clicked on a cell phone
Remember : This can be done for MASS EMAILS as well using your CRM and/or ESP software packages.
Do you know exactly where your site traffic comes from?
Do you know the exact Company or Person who clicks on the URLs you post?
Do you know which of your campaigns is driving the most traffic?
You can collect all of this intelligence and more by utilizing MergedAnalytics Custom Trackable Short URLs for when you need to post Links to Social Media and/or in your Emails as part of your Marketing Campaigns.
Upon creating MergedAnalytics Short URLs….you can add special Dynamic Parameters to your URLs; to get a deeper understanding of the people who click those links.
This extra information will tell you more information about who clicked your link, where they clicked your link and what pages they clicked on your website after that initial click.
And…instead of posting a long URL that is packed with the parameters you added making the URL look like something no one would want to click on or share… you can condense and custom brand those URLs in MergedAnalytics. Shorter cleaner URLs get clicked and shared more than their longer counterparts.
Below…I created a link I want to post to my Linkedin, Twitter, Facebook and Instagram audiences. I selected the Dynamic option radio button.
Because I added my own parameters….Now when someone clicks this link….I will know that the link they clicked was for the social media blitz and was part of the campaign called “product launch in 2020”. I will also know which social media site the clicks came from. This will allow me to measure which social media is driving the most traffic.
And…because these are MergedAnalytics Short URLs……I will be notified about the Company Names of the people who clicked these links.
