MergedAnalytics + Cupcakes = Revenue

I often speak/write about why Commercial Construction Companies in particular have found a strong love for MergedAnalytics.

The reason for their love is simple… they are winning more business using MergedAnalytics.

Having the ability to see which companies are clicking through their website pages and what those company’s specific construction needs are is everything to them.  MergedAnalytics provides a Commercial Construction Company who is using MergedAnalytics the opportunity to proactively bid earlier on projects than they normally would historically.  Normally before they were able to bid on projects….they would have to wait and learn about opportunities through referral networks and/or be contacted directly by companies in need of their services.

Bidding early or in many cases first on projects is everything for Commercial Construction Companies.  Statistically…The proposals sent earlier than the competition more often than not….have an advantage and win more often.

MergedAnalytics sends actionable alerts via email to the right people in an organization detailing the Company Names of the people clicking on their website, how they found their website, how long they spent on those site pages, what specific pages were clicked and more.

Today I had a discussion with the V.P of Sales from a Commercial Construction Company who has been using MergedAnalytics for a few months now.

He told me….They have recognized a significant uptick in deals won recently and point their success to the information MergedAnalytics is providing them.  Look for a testimonial on our website in the next couple of weeks from this company.  www.visitintel.us

The MergedAnalytics alerts give them the ability to recognize when there is a real opportunity early on while that company with a need is still in the research stage as from which companies they will select and request a proposal.

Here is what the V.P of Sales told me they do when they discover a “hot” lead…

They send that interested company a Big Box of Cupcakes.  In that box along with the cupcakes there is an informational marketing packet geared to their specific needs.  They  include  contact information, testimonials from customers that had similar needs, similar past projects they have completed , awards they have won etc….All having to do with what those specific needs were based on the information gleaned and analyzed from the MergedAnalytics site alerts received only days earlier.

  • They are getting warm actionable leads
  • They are making contact earlier than the competition
  • They are able to bid proactively rather than reactively
  • They understand the exact need(s) and seriousness of a prospect before making initial contact

Or it could simply be the cupcakes.

For more on how MergedAnalytics is used differently in various industries check out this post written earlier this year… https://vzit.co/7companies_from7industries_usevisitintel7ways

3 Reasons Marketing Agencies Are Adopting “MergedAnalytics” for their Customers

“MergedAnalytics” is a URL and Website Visitor Intelligence tool that provides businesses with the knowledge of which companies click on their posted URLs and website pages. It’s like Caller ID for your posted URLs and Website pages.

We did not plan for “Visit Intel” to become a favorite for Marketing Agencies to MergedAnalytics…but that is what is happening. As it turns out…companies are more apt to use tools from the companies they trust and already work with…. in this case their Marketing Agency Partners.

Below are 3 reasons why Marketing Agencies are integrating “MergedAnalytics” into their suite of customer offerings.

Synergy – Many marketers offer a wide range of services from lead generation, SEO, creating content and even website development. The URL and Website Visitor Intelligence that “MergedAnalytics” offers fit perfectly within most Marketing Agency offerings. Unless actual leads and/or sales increase… measuring the effectiveness of how your marketing partner is actually helping your business can be arbitrary and tough to quantify at best.

Marketers like the way “MergedAnalytics” can serve as a score card and verification that their efforts are adding value even if there is no measurable impact to their customer’s bottom line.

How? Unless a person from a company identifies themselves to you in some way by opting in, filling out a form or even signing up for demo…they will remain anonymous resulting in lost opportunity. You will never know there was interest in your company. How would you know they were ever on your website or clicked on a URL link they found on LinkedIn in the first place? Why “MergedAnalytics” of course.

Marketers create and distribute content through various channels like social media and email campaigns in effort to make your audience aware of your offerings. There is usually some “call to action” to get you to download a white paper, sign up for a demonstration/consultation or gasp…make a purchase.

Even if someone starts filling out a form on your website and then gets distracted and does not finish…”MergedAnalytics” would still generate an automatic notification that would tell you that someone from a specific company visited your website and visited the page where they had to fill out a form. You will know what other pages they clicked through as well. This is incredible information. Maybe that person will be back and finish filling out the form they started. Or… Maybe you start to see a trend where many people visit that page with the sign up form…. but DO NOT finish filling out that form. This gives you the ability to react to this information…perhaps adjust that form and make it more user friendly and simpler to fill out.

Short URLs: As I mentioned above…marketers are constantly posting URL links on social media and in email campaigns. These URLs could be Press Releases, Landing Pages or any other “Calls to Action”. While Google Analytics will give you the Clicks and Visits information…knowing which specific Companies clicked on your posted URLs and in some cases the actual person… is pure Gold.

By using the “MergedAnalytics” SHORT URL generator for all of your posted URLs…you will understand which specific URLs were clicked and even more importantly WHERE they were clicked and…where those people go after that initial URL click.

If you have a specific landing page URL and post that same URL to Facebook, Twitter , LinkedIn and as part of an email campaign ….by utilizing the “MergedAnalytics” SHORT URL generator…you will know where clicks originally came along with the company names of the people doing the clicking.   This gives you the insight to understand where your audience is interacting with your URL posts the most. Are you getting more clicks from Twitter vs LinkedIn? Visit Intel will tell you this information plus the Company information.

White Labeling – Although I love and am proud of the name “MergedAnalytics”… Many of our Marketing Partners prefer to Brand “MergedAnalytics” with their own logos, coloring etc. They White Label “MergedAnalytics” so there is no mention of the “MergedAnalytics” brand anywhere. A White Labeled version of “MergedAnalytics” will look like it belongs to the Marketing Agency you are working with but with the exact same functionality available with a normal “MergedAnalytics” install.

There is a very logical reason they prefer their branding over ours.

“Top of Mind Presence

Marketers understand that the “MergedAnalytics” notifications represent a rare opportunity to stay in front of their customers every single day. The emailed alerts give them the elusive “top of mind presence”. This means that their customers will see their logo and branding and will be reminded throughout the day that THEY are the people who are delivering valuable information that is helping grow your business.

As I mentioned above…every time someone from a company clicks on one of your posted URLs to social media or in an email campaign and/or clicks on your website…you will receive a “MergedAnalytics” notification via email that looks like the one below…

The Notifications come in with “MergedAnalytics” branding all over it and from a MergedAnalytics.com email address domain.

A marketing agency wants their customers to see THEIR branding, their domain and wants their customers to contact them if there are questions.

To Learn More visit… https://mergedanalytics.com/