I often speak/write about why Commercial Construction Companies in particular have found a strong love for MergedAnalytics.
The reason for their love is simple… they are winning more business using MergedAnalytics.
Having the ability to see which companies are clicking through their website pages and what those company’s specific construction needs are is everything to them. MergedAnalytics provides a Commercial Construction Company who is using MergedAnalytics the opportunity to proactively bid earlier on projects than they normally would historically. Normally before they were able to bid on projects….they would have to wait and learn about opportunities through referral networks and/or be contacted directly by companies in need of their services.
Bidding early or in many cases first on projects is everything for Commercial Construction Companies. Statistically…The proposals sent earlier than the competition more often than not….have an advantage and win more often.
MergedAnalytics sends actionable alerts via email to the right people in an organization detailing the Company Names of the people clicking on their website, how they found their website, how long they spent on those site pages, what specific pages were clicked and more.
Today I had a discussion with the V.P of Sales from a Commercial Construction Company who has been using MergedAnalytics for a few months now.
He told me….They have recognized a significant uptick in deals won recently and point their success to the information MergedAnalytics is providing them. Look for a testimonial on our website in the next couple of weeks from this company. www.visitintel.us
The MergedAnalytics alerts give them the ability to recognize when there is a real opportunity early on while that company with a need is still in the research stage as from which companies they will select and request a proposal.
Here is what the V.P of Sales told me they do when they discover a “hot” lead…
They send that interested company a Big Box of Cupcakes. In that box along with the cupcakes there is an informational marketing packet geared to their specific needs. They include contact information, testimonials from customers that had similar needs, similar past projects they have completed , awards they have won etc….All having to do with what those specific needs were based on the information gleaned and analyzed from the MergedAnalytics site alerts received only days earlier.
- They are getting warm actionable leads
- They are making contact earlier than the competition
- They are able to bid proactively rather than reactively
- They understand the exact need(s) and seriousness of a prospect before making initial contact
Or it could simply be the cupcakes.
For more on how MergedAnalytics is used differently in various industries check out this post written earlier this year… https://vzit.co/7companies_from7industries_usevisitintel7ways