1. Ability to Track Performance
Aside from making URL Links shorter….Most URL shorteners provide analytical data about the people who have clicked those links. The same is true for vzit.co URL links (which is the URL shortening tool that comes with MergedAnalytics) only we take it a few steps further. By tracking the success of posted URL links, a business can understand how their audience engages with their company. The data allows your business to adjust your marketing strategies accordingly. You can measure things like….Are you getting more clicks on your posted URLs in your email blasts vs LinkedIn postings vs Twitter postings? The data may surprise you!
2. SHORT URLs are….Shorter
Actually size DOES matter….with URLs. When it comes to social media posts especially, saving every possible character is critical. Less is always more when it comes to this stuff. Additionally …your custom short url can contain information about the article or landing page you want them to visit. Short URLs can also contain information about your brand. Here is an example of a vzit.co short url that contains information about what you can expect if you decide to click on the url …. https://vzit.co/What-are-Short-URLs. The subject of the article is in the URL link….”what are short urls”.
3. Shorter URLs Promote Sharing
You want as many people to click on your posted url as possible. If that was not true…why post it in the first place.
Which URL looks easier/safer to share?
Shorter links make sharing significantly easier, which promotes sharing as a whole. Branded Short URLs increases trust. Short urls get clicked more than their longer counterparts.
4. Company Names
MergedAnalytics Short URLs provide a layer of analytics that even Google Analytics does not give you. Aside from being able to tell you where that person clicked that short url link in the first place ie Facebook vs Linkedin….you will also know THE COMPANY NAME of the people clicking your short urls.
5. Higher Click through Rate
Using shortened url links will drastically increase your click through rate. Many of the reasons why were covered above. In short…they appear more trustworthy.
An unshortened URL sticks out like a sore thumb and some readers might even consider it unprofessional.
All URL Links contain valuable data that can and should be leveraged.
Using a “SHORT URL Generator” like the one that comes with Visit Intel will not only increase your click through rate but will provide actionable intelligence that will help your business.
Additionally….If the MergedAnalytics Pixel is placed on your website pages your organization will understand the entire journey from the initial click on a short url to the other pages visited on your website or otherwise known as a sales and marketing person’s nirvana.
Create a vzit.co short url in minutes at no charge and see for yourself…. https://vzit.co/try_it_for_yourself