Third Party Cookies are going away.
Cookies are little software programs that follow users around the internet collecting data so marketers can target ads with precision. They know what you want to buy sometimes before you do.
If I search for sneakers….I may then see ads not only for sneakers but for workout gear and other sporting equipment.
Many large organizations who rely on collecting data from tracking cookies are scrambling. They are experiencing or will be soon ….an existential crisis.
Programs like the E.U’s GDPR are already gaining steam in Canada as well as here in the U.S.
Google has already announced they will not support 3rd party cookies in Chrome .
The main issue here is privacy.
MergedAnalytics does NOT use and never has used Tracking Cookies and the intelligence we deliver is GDPR Compliant.