It is the halfway point of the year….Do you know who your target audience is?
It could take time discovering who you should be targeting and it is certainly not as easy as it sounds.
You will notice some marketing tactics basically list everything their company does in hopes someone will see one thing they need and call you….like throwing spaghetti against the wall and hoping at least one strand sticks.
Do not spray your message and pray that someone in the world will notice. That is not a winning strategy for anyone.
Discovering your target audience can take time and a lot of trial and error but it is worth finding.
One thing I have found to be helpful is to become a source of information for your industry…..not just your business.
When people think about the space your are in …. you should strive be at the top of their mind.
Educate rather then market.
Thom and I discuss the benefits of finding the right audience for your business.
Good things happen like…sales cycles become quicker and your deals become more profitable.