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Your Website Could be an Untapped Gold Mine

Graphic designers, web developers , social media and SEO experts and content creators work so that your company website is as good as it could be as well as available to the general public. Campaigns are initiated to drive your target audience to your website.  You curate your website because it as an important part of your organization’s identity. Your website acts as a self-service extension of your brand. 

You post URL links like articles, invitations to events, blogs, new offerings, announcements, Press Releases etc to various social media sites and/or emails with the hope that your message is seen and is enough to drive your audience to your website.

Here is the problem – Statistically…Only 2% of ALL website visitors ever identify themselves to the website owner. That means you are completely unaware of the other 98% of the people who are clicking through your website anonymously never announcing themselves that they were there in the first place.  

There are many reasons people leave a website ranging from…

  • They got there accidentally
  • They are not interested anymore
  • The website is confusing and not easy to navigate
  • They may interpret your offerings in the wrong way
  • They may think your company is not the right fit
  • They get called away and forget to return later
  • Connectivity disruptions
  • And so on

You are able to figure out the amount of clicks your website is getting, but if you have no idea about the actual Company Names of the people clicking through your site…what value is your website really providing?

If someone is interested in buying something from your company…visits your website, fills out a form but has to abruptly leave for one of the reasons listed above…wouldn’t you want the opportunity to contact that company to make sure they found the information they were looking for?

Your website is an untapped gold mine.  There could be golden nuggets (opportunity) that can be capitalized on RIGHT NOW!  It is amazing how many organizations have no idea which companies are clicking through their website.

Visit Intel mines your posted URLs and website pages for golden nuggets that will result in opportunity

Luckily …there are tools that mine the endless gems your website can produce.

This is where MergedAnalytics fits into the story.

Visit Intel is the tool that will tell you…

  • The COMPANY NAMES of the people clicking through your website and posted URLs to social media/emails
  • How they found your website
  • What pages they went to and spent time on
  • And much more

MergedAnalytics will give you the entire journey of the people at companies who are interested in your company. 

The journey starts with that initial click from a short url….and goes on to other pages on your website that they visited. 

You will have insight as to…

  • How people are interacting with your brand
  • What COMPANIES they are from
  • How many times they return to your website
  • Time spent on each page and how many times they returned
  • The kind of people visiting your website ie. Prospects, Customers, Competitors, People you are trying to close deals with, people interested in working for your company.
  • So much more

Just like how one golden nugget can create a fortune…One good MergedAnalytics website visitor notification received can make all the difference in the world to an organization.  It could save an account, close a sale, get a great new hire , bid earlier on a deal.  The applications are endless. 

One good MergedAnalytics notification can pay for the use of Visit Intel for the entire year.

For more on how companies in different industries leverage MergedAnalytics…. https://vzit.co/7companies_from7industries_usevisitintel7ways

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MergedAnalytics + Cupcakes = Revenue

I often speak/write about why Commercial Construction Companies in particular have found a strong love for MergedAnalytics.

The reason for their love is simple… they are winning more business using MergedAnalytics.

Having the ability to see which companies are clicking through their website pages and what those company’s specific construction needs are is everything to them.  MergedAnalytics provides a Commercial Construction Company who is using MergedAnalytics the opportunity to proactively bid earlier on projects than they normally would historically.  Normally before they were able to bid on projects….they would have to wait and learn about opportunities through referral networks and/or be contacted directly by companies in need of their services.

Bidding early or in many cases first on projects is everything for Commercial Construction Companies.  Statistically…The proposals sent earlier than the competition more often than not….have an advantage and win more often.

MergedAnalytics sends actionable alerts via email to the right people in an organization detailing the Company Names of the people clicking on their website, how they found their website, how long they spent on those site pages, what specific pages were clicked and more.

Today I had a discussion with the V.P of Sales from a Commercial Construction Company who has been using MergedAnalytics for a few months now.

He told me….They have recognized a significant uptick in deals won recently and point their success to the information MergedAnalytics is providing them.  Look for a testimonial on our website in the next couple of weeks from this company.  www.visitintel.us

The MergedAnalytics alerts give them the ability to recognize when there is a real opportunity early on while that company with a need is still in the research stage as from which companies they will select and request a proposal.

Here is what the V.P of Sales told me they do when they discover a “hot” lead…

They send that interested company a Big Box of Cupcakes.  In that box along with the cupcakes there is an informational marketing packet geared to their specific needs.  They  include  contact information, testimonials from customers that had similar needs, similar past projects they have completed , awards they have won etc….All having to do with what those specific needs were based on the information gleaned and analyzed from the MergedAnalytics site alerts received only days earlier.

  • They are getting warm actionable leads
  • They are making contact earlier than the competition
  • They are able to bid proactively rather than reactively
  • They understand the exact need(s) and seriousness of a prospect before making initial contact

Or it could simply be the cupcakes.

For more on how MergedAnalytics is used differently in various industries check out this post written earlier this year… https://vzit.co/7companies_from7industries_usevisitintel7ways

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More on MergedAnalytics Short URLs…vzit.co

 1. Ability to Track Performance

Aside from making URL Links shorter….Most URL shorteners provide analytical data about the people who have clicked those links. The same is true for vzit.co URL links (which is the URL shortening tool that comes with MergedAnalytics) only we take it a few steps further.  By tracking the success of posted URL links, a business can understand how their audience engages with their company.  The data allows your business to adjust your marketing strategies accordingly.  You can measure things like….Are you getting more clicks on your posted URLs in your email blasts vs LinkedIn postings vs Twitter postings?  The data may surprise you!

2.   SHORT URLs are….Shorter

Actually size DOES matter….with URLs.  When it comes to social media posts especially, saving every possible character is critical. Less is always more when it comes to this stuff.  Additionally …your custom short url can contain information about the article or landing page you want them to visit.  Short URLs can also contain information about your brand.  Here is an example of a vzit.co short url that contains  information about what you can expect if you decide to click on the url …. https://vzit.co/What-are-Short-URLs.  The subject of the article is in the URL link….”what are short urls”.

3.  Shorter URLs Promote Sharing

You want as many people to click on your posted url as possible.  If that was not true…why post it in the first place.

Which URL looks easier/safer to share?

https://www.livechatinc.com/url-shortener/8-reasons-why-to-use-url-shorteners/?partner=quora.com&utm_source=quora.com&utm_medium=referral&utm_campaign=post352346

Or

https://vzit.co/What-are-Short-URLs

Shorter links make sharing significantly easier, which promotes sharing as a whole. Branded Short URLs increases trust.  Short urls get clicked more than their longer counterparts.

4. Company Names

MergedAnalytics Short URLs provide a layer of analytics that even Google Analytics does not give you.  Aside from being able to tell you where that person clicked that short url link in the first place ie Facebook vs Linkedin….you will also know THE COMPANY NAME of the people clicking your short urls.

5. Higher Click through Rate

Using shortened url links will drastically increase your click through rate. Many of the reasons why were covered above.  In short…they appear more trustworthy.

An unshortened URL sticks out like a sore thumb and some readers might even consider it unprofessional.

Final Thoughts

All URL Links contain valuable data that can and should be leveraged.

Using a “SHORT URL Generator” like the one that comes with Visit Intel will not only increase your click through rate but will provide actionable intelligence that will help your business.

Additionally….If the MergedAnalytics Pixel is placed on your website pages your organization will understand the entire journey from the initial click on a short url to the other pages visited on your website or otherwise known as a sales and marketing person’s nirvana.

Create a vzit.co short url in minutes at no charge and see for yourself…. https://vzit.co/try_it_for_yourself

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3 Reasons Marketing Agencies Are Adopting “MergedAnalytics” for their Customers

“MergedAnalytics” is a URL and Website Visitor Intelligence tool that provides businesses with the knowledge of which companies and in many cases Email Addresses click on their posted Links and website pages. It’s like Caller ID for your posted Links and Website pages.

We did not plan for MergedAnalytics to become a favorite for Marketing Agencies to MergedAnalytics…but that is what is happening. As it turns out…companies are more apt to use tools from the companies they trust and already work with…. in this case their Marketing Agency Partners.

Below are 3 reasons why Marketing Agencies are integrating “MergedAnalytics” into their suite of customer offerings.

Synergy – Many marketers offer a wide range of services from lead generation, SEO, creating content and even website development. The URL and Website Visitor Intelligence that “MergedAnalytics” offers fit perfectly within most Marketing Agency offerings. Unless actual leads and/or sales increase… measuring the effectiveness of how your marketing partner is actually helping your business can be arbitrary and tough to quantify at best.

Marketers like the way “MergedAnalytics” can serve as a score card and verification that their efforts are adding value even if there is no measurable impact to their customer’s bottom line.

How? Unless a person from a company identifies themselves to you in some way by opting in, filling out a form or even signing up for demo…they will remain anonymous resulting in lost opportunity. You will never know there was interest in your company. How would you know they were ever on your website or clicked on a link they found on LinkedIn in the first place? Why “MergedAnalytics” of course.

Marketers create and distribute content through various channels like social media and email campaigns in effort to make your audience aware of your offerings. There is usually some “call to action” to get you to download a white paper, sign up for a demonstration/consultation or gasp…make a purchase.

Even if someone starts filling out a form on your website and then gets distracted and does not finish…”MergedAnalytics” would still generate an automatic notification that would tell you that someone from a specific company visited your website and visited the page where they had to fill out a form. You will know what other pages they clicked through as well. This is incredible information. Maybe that person will be back and finish filling out the form they started. Or… Maybe you start to see a trend where many people visit that page with the sign up form…. but DO NOT finish filling out that form. This gives you the ability to react to this information…perhaps adjust that form and make it more user friendly and simpler to fill out.

SmartLinks: As I mentioned above…marketers are constantly posting URL links on social media and in email campaigns. These URLs could be Press Releases, Landing Pages or any other “Calls to Action”. While Google Analytics will give you the Clicks and Visits information…knowing which specific Companies clicked on your posted URLs and in some cases the actual person… is pure Gold.

By using the “MergedAnalytics” SmartLink generator for all of your posted URLs…you will understand which specific URLs were clicked and even more importantly WHERE they were clicked and…where those people go after that initial URL click.

If you have a specific landing page link and post that same link to Facebook, Twitter , LinkedIn and as part of an email campaign ….by utilizing the “MergedAnalytics” SmartLink generator…you will know where clicks originally came along with the company names of the people doing the clicking.   This gives you the insight to understand where your audience is interacting with your link posts the most. Are you getting more clicks from Twitter vs LinkedIn? Visit Intel will tell you this information plus the Company information.

White Labeling – Although I love and am proud of the name “MergedAnalytics”… Many of our Marketing Partners prefer to Brand “MergedAnalytics” with their own logos, coloring etc. They White Label “MergedAnalytics” so there is no mention of the “MergedAnalytics” brand anywhere. A White Labeled version of “MergedAnalytics” will look like it belongs to the Marketing Agency you are working with but with the exact same functionality available with a normal “MergedAnalytics” install.

There is a very logical reason they prefer their branding over ours.

“Top of Mind Presence”

Marketers understand that the “MergedAnalytics” notifications represent a rare opportunity to stay in front of their customers every single day. The emailed alerts give them the elusive “top of mind presence”. This means that their customers will see their logo and branding and will be reminded throughout the day that THEY are the people who are delivering valuable information that is helping grow your business.

As I mentioned above…every time someone from a company clicks on one of your posted Links to social media or in an email campaign and/or clicks on your website…you will receive a “MergedAnalytics” notification via email that looks like the one below…

The Notifications come in with “MergedAnalytics” branding all over it and from a MergedAnalytics.com email address domain.

A marketing agency wants their customers to see THEIR branding, their domain and wants their customers to contact them if there are questions.

To Learn More visit… https://mergedanalytics.com/