What do you think when you hear terms like, Best of Breed, Award Winning, Best in Class, Number 1?
Do these terms influence your purchase decision?
The best brands never say they are the best. Google does not proclaim to have the best Search Engine, Nike doesn’t say they have the best gear, Microsoft doesn’t boast that most businesses in the world use their software.
No….they never say those things. Nike says…”Just do it”. Apple says, “Think Different”.
You use the best brands because they make you feel a certain way.
Thom and I discuss this important topic further.
mergedanalytics.com
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