Is your business’s product or service a vitamin or a cure for your customers?
This topic came up in a great book we have been recommending that anyone launching a new business or product should read called #nailitthenscaleit.
There is no right or wrong answer….you just need to understand which one you are and price accordingly. Does your company solve smaller problems like vitamins tend to help with or….does your business solve major issues that will save other businesses from premature death? Vitamins are essential for health and longevity.
Vitamins are a multi billion dollar industry so we can agree they have value. A cure often means the difference between life or death or in this context being in business or not.
Do not set the price of a vitamin the same as you would price a cure. In this segment….Thom and I discuss the topic of….is your business a vitamin or a cure for other businesses.
I enjoyed this segment as it got us thinking and looking at our own business in different/new ways.
What I have found with MergedAnalytics is that it varies by customer.
To some we are a cure…to others we are a vitamin but an important one like Vitamin D. #mergedanalytics mergedanalytics.com