Be an Expert Novice

Are you an expert in something?

There are times being an expert becomes dangerous because everyone including the expert, the founders, and VC’s are convinced the experts are right.

What you need are experts who believe they are right but still have a seed of doubt that it is possible they could be wrong .

Thom and I discuss being an Expert Novice which was eloquently described by the authors of the book ” Nail it Then Scale it” by Nathan Fugg and Paul Ahlstrom. In the case of launching a business….Listening to experts without getting real world customer feedback is dangerous.

This danger can become very expensive for investors and founders alike. mergedanalytics.com

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