When you purchase software from a vendor…you are buying the people who develop and support that software as well.
With that in mind….the corporate culture and people who make up an organization is as important as the functionality in an application.
Well…if you already liked ActiveCampaign software you are going to love it even more after you listen to Livvy Wong discuss the culture and team environment she has built and nurtures within the organization.
As someone who is building a company right now…this segment resonated with me as I know how important a corporate culture is for the long term success of any organization.
Corporate culture starts at the TOP!