Posted on

Your Website Could be an Untapped Gold Mine

Graphic designers, web developers , social media and SEO experts and content creators work so that your company website is as good as it could be as well as available to the general public. Campaigns are initiated to drive your target audience to your website.  You curate your website because it as an important part of your organization’s identity. Your website acts as a self-service extension of your brand. 

You post URL links like articles, invitations to events, blogs, new offerings, announcements, Press Releases etc to various social media sites and/or emails with the hope that your message is seen and is enough to drive your audience to your website.

Here is the problem – Statistically…Only 2% of ALL website visitors ever identify themselves to the website owner. That means you are completely unaware of the other 98% of the people who are clicking through your website anonymously never announcing themselves that they were there in the first place.  

There are many reasons people leave a website ranging from…

  • They got there accidentally
  • They are not interested anymore
  • The website is confusing and not easy to navigate
  • They may interpret your offerings in the wrong way
  • They may think your company is not the right fit
  • They get called away and forget to return later
  • Connectivity disruptions
  • And so on

You are able to figure out the amount of clicks your website is getting, but if you have no idea about the actual Company Names of the people clicking through your site…what value is your website really providing?

If someone is interested in buying something from your company…visits your website, fills out a form but has to abruptly leave for one of the reasons listed above…wouldn’t you want the opportunity to contact that company to make sure they found the information they were looking for?

Your website is an untapped gold mine.  There could be golden nuggets (opportunity) that can be capitalized on RIGHT NOW!  It is amazing how many organizations have no idea which companies are clicking through their website.

Visit Intel mines your posted URLs and website pages for golden nuggets that will result in opportunity

Luckily …there are tools that mine the endless gems your website can produce.

This is where MergedAnalytics fits into the story.

Visit Intel is the tool that will tell you…

  • The COMPANY NAMES of the people clicking through your website and posted URLs to social media/emails
  • How they found your website
  • What pages they went to and spent time on
  • And much more

MergedAnalytics will give you the entire journey of the people at companies who are interested in your company. 

The journey starts with that initial click from a short url….and goes on to other pages on your website that they visited. 

You will have insight as to…

  • How people are interacting with your brand
  • What COMPANIES they are from
  • How many times they return to your website
  • Time spent on each page and how many times they returned
  • The kind of people visiting your website ie. Prospects, Customers, Competitors, People you are trying to close deals with, people interested in working for your company.
  • So much more

Just like how one golden nugget can create a fortune…One good MergedAnalytics website visitor notification received can make all the difference in the world to an organization.  It could save an account, close a sale, get a great new hire , bid earlier on a deal.  The applications are endless. 

One good MergedAnalytics notification can pay for the use of Visit Intel for the entire year.

For more on how companies in different industries leverage MergedAnalytics…. https://vzit.co/7companies_from7industries_usevisitintel7ways

About
Posted on

MergedAnalytics + Cupcakes = Revenue

I often speak/write about why Commercial Construction Companies in particular have found a strong love for MergedAnalytics.

The reason for their love is simple… they are winning more business using MergedAnalytics.

Having the ability to see which companies are clicking through their website pages and what those company’s specific construction needs are is everything to them.  MergedAnalytics provides a Commercial Construction Company who is using MergedAnalytics the opportunity to proactively bid earlier on projects than they normally would historically.  Normally before they were able to bid on projects….they would have to wait and learn about opportunities through referral networks and/or be contacted directly by companies in need of their services.

Bidding early or in many cases first on projects is everything for Commercial Construction Companies.  Statistically…The proposals sent earlier than the competition more often than not….have an advantage and win more often.

MergedAnalytics sends actionable alerts via email to the right people in an organization detailing the Company Names of the people clicking on their website, how they found their website, how long they spent on those site pages, what specific pages were clicked and more.

Today I had a discussion with the V.P of Sales from a Commercial Construction Company who has been using MergedAnalytics for a few months now.

He told me….They have recognized a significant uptick in deals won recently and point their success to the information MergedAnalytics is providing them.  Look for a testimonial on our website in the next couple of weeks from this company.  www.visitintel.us

The MergedAnalytics alerts give them the ability to recognize when there is a real opportunity early on while that company with a need is still in the research stage as from which companies they will select and request a proposal.

Here is what the V.P of Sales told me they do when they discover a “hot” lead…

They send that interested company a Big Box of Cupcakes.  In that box along with the cupcakes there is an informational marketing packet geared to their specific needs.  They  include  contact information, testimonials from customers that had similar needs, similar past projects they have completed , awards they have won etc….All having to do with what those specific needs were based on the information gleaned and analyzed from the MergedAnalytics site alerts received only days earlier.

  • They are getting warm actionable leads
  • They are making contact earlier than the competition
  • They are able to bid proactively rather than reactively
  • They understand the exact need(s) and seriousness of a prospect before making initial contact

Or it could simply be the cupcakes.

For more on how MergedAnalytics is used differently in various industries check out this post written earlier this year… https://vzit.co/7companies_from7industries_usevisitintel7ways

Posted on

SHORT URLs Should Be a Part of a Larger Story

There are times in life where you believe you can see into the future.  Where you instinctively know what the outcome will be.

However in the world of analytical software…you do not need to be a physic or guess outcomes. Your software tools measure and report results that erase the need for the guessing game.

Unlike measuring how well your marketing strategies are performing…understanding the results in the sales department are easier to measure.  At the end of a month, quarter or year you can measure the opportunities that were won and how profitable they were.

On the contrary…figuring out and measuring the success of your marketing initiatives is a bit grayer at best.

One tool that brings marketers clarity in the fog of war is “MergedAnalytics URLs”. https://mergedanalytics.com/vzit-co/

“MergedAnalytics URLs” are a marketer’s best friend.  They provide a type of feedback that marketers have been craving.  They are simple to create and there is no set up or deployment needed either… Once you sign up …you can Create a MergedAnalyticsShort URL immediately ….https://mergedanalytics.com/how-to-create-a-visit-intel-short-ur/

Getting your “message” out and measuring the engagement with your audience with today’s various digital channels whether by social media site postings and/or email campaigns…can now be measured with precision.

By using the “MergedAnalytics” Short URL generator for URLs that you post both to social media and emails…Marketers can shorten, brand and post URLs with “MergedAnalytics” tracking and receive useful data from the companies who click them.  You will know where the link was clicked, the COMPANY NAME of the person who clicked it and more.

Knowing the names of companies who click on a posted URL link and where they found that link should be a part of much larger story.

What did that person who clicked your posted link do after that initial click?  What was their entire journey from that initial click?

  • Where did they go next on your website?
  • Did they start to fill out a form on your site but leave your website before they pressed submit?
  • Did they go to other pages on your website? Which Ones?
  • How long did they stay there?
  • Did they return to you website?

You can certainly know that information but you will need to put the “MergedAnalytics” Pixel on your website.

The MergedAnalytics Pixel ( https://mergedanalytics.com/how-do-i-put-visit-intel-on-my-website/ ) takes  minutes to deploy for your entire website.  You will get information like…

  • The company name of the people who click on your website
  • Which pages were clicked
  • How they found your site
  • How long they stayed on specific website pages
  • How many times that company returned to your website
  • And so much more.

So although the “MergedAnalytics SHORT URLs” report which companies clicked specific posted URL links and where they found them in the first place …by adding the “MergedAnalytics” Pixel to your website will give you the tools to understand the entire journey of that person even if they never identified themselves and remained anonymous.   This type of information from a marketing perspective is the Holy Grail.

I hear from sales people across many industries that cold calling is dead and I somewhat agree with that statement but only if you are from a company that is NOT using MergedAnalytics.

However….If you are using MergedAnalytics ….tell me this…..if you know for certain that people from a specific company clicked your posted URL link and then clicked on other pages on your website and then returned to your website AGAIN and spent more time on your site the following days….Tell me this…..When you contact that company for the first time knowing there is specific interest…is that initial call really that cold?

For more information visit … https://mergedanalytics.com/

Posted on

What’s all the fuss about SHORT URLs?

Do you ever think twice before clicking long URL links with too many weird looking parameters?

Have you ever wanted to share a 30-character URL but could not remember the URL address?

Have you ever wanted to brand your URLs in such a way before you post them to social media that would make people more apt to click them?

How about…have you ever wanted to know the Company Names of the people who click on those URLs you post to social media or emails?

Some URL shorteners simply turn long links into shorter URLs and that is it… while others let you customize/brand the text of the new URLs created with a Short URL generator to track clicks and inform you about who’s clicking your links.

Why should you use Short URLs at all?

#1 Clean and short links appear more trustworthy and get clicked more often than longer links.

Let’s be honest, which of these links would you feel more comfortable clicking?  Keep in mind they will both take you to the same destination…

https://www.livechatinc.com/url-shortener/8-reasons-why-to-use-url-shorteners/?partner=quora.com&utm_source=quora.com&utm_medium=referral&utm_campaign=post352346

Or

https://vzit.co/What-are-Short-URLs

The second URL is obviously cleaner, at first glance seems trustworthy and provides a concise description of what you can expect if you click it. People tend to prefer clicking on visually appealing links, especially when the links are Customized and/or Branded. AND…Because it is a “MergedAnalytics” SHORT URL…you will know the COMPANY Name as well as other valuable data about the clicker.

#2 Customize your Short URLs

Short URLs do not have to look “spammy”, with random combinations of numbers and letters. By adding branding and/or information about they can expect when they click the URL…will ensure more clicks.

#3 Go beyond number of clicks

Tracking clicks is one thing, but measuring the quality of the traffic coming to your website is another. AND…add in the information that you will receive with the MergedAnalytics Short URLs like…the COMPANY NAMES of the people who clicked your URL links, where they found your website or posted URLs and what their specific interests were.

#4 Understand the complete journey of the people who click your URLs

MergedAnalytics has two main components…

  1. Short URLs
  2. Website Visitor Intelligence

Assuming you have the MergedAnalytics website visitor intelligence pixel on your site….By utilizing the SHORT URLs…you are able to see the entire journey of the people who are interested in your company.  You can see the initial click on a Short URL you posted to LinkedIn for example and then have insight as to where that person went on your website after that initial click. This creates an understanding of not only the behavior of your prospects but what their specific interests are in your company.

For more on MergedAnalyticsShort URLs visit… https://mergedanalytics.com/vzit-co/     

Create SHORT URLs RIGHT NOW?  Click here… https://mergedanalytics.com/how-to-create-a-visit-intel-short-ur/

Posted on

What is website visitor intelligence? 5 things you should know

When someone clicks on your website or a posted URL link…there is data about that visitor that you simply wouldn’t know unless you had a website Visitor Intelligence tool.

In general the typical B2B website only captures 2-3% of website visitors with tools like contact forms and email opt-ins, but because a website intelligence tool shows who visited you can easily see 40% of all visitors no matter what action they took on your site. That’s a substantial increase in web leads.

The following list contains 5 things you should know about website visitor intelligence tools:

1: Google Analytics is not great for B2B lead generation.  Aside from the fact they use Tracking Cookies …they do NOT provide the Company Names of your website visitors.  They also do NOT provide any type of lead scoring.  But the biggest issue with GA is they do NOT filter out bot, crawler and other server clicks.  There are times when there are clicks that are not done by humans.  MergedAnalytics filters that useless information out of our reporting.

2: Website Visitor intelligence is a great source for B2B leads.  You can really get a feel for what the visitor is interested in by their click behavior and knowing how much time was spent on specific page(s) on your website and how many times they return to your website. They also DO provide the Company Names of the visitors.

3: Trackable Short URLs – This is a major key to website visitor intelligence.  MergedAnalytics is the only tool I know of that includes Short URLs in the basic Website Visitor intelligence offering.  Knowing which site referred your visitors ie. Facebook, LinkedIn Twitter and then being able to see that visitor’s entire journey from that initial click to other pages on your website… can provide the intelligence need to really understand that visitor’s interest.

4: Better Support for Existing Customers–   In many cases your best prospects are your existing customers. Knowing the specific interests/needs of your customers based on the content they navigate to on your website…will increase all facets of the level of support your organization provides them ultimately resulting in new sales.

5: Warm Leads – we all hear that cold calling is dead.   Although that may be true depending on what you are selling…the WARM LEAD is very much alive.  If you know that a company has visited your website various times and is spending time on the same pages and content…you know there is interest and more importantly what that interest is.  Calling into a company and knowing they have a specific need/interest in your company warms up a frigid cold call.

www.MergedAnalytics.com