When someone clicks on your website or a posted URL link…there is data about that visitor that you simply wouldn’t know unless you had a website Visitor Intelligence tool.
In general the typical B2B website only captures 2-3% of website visitors with tools like contact forms and email opt-ins, but because a website intelligence tool shows who visited you can easily see 40% of all visitors no matter what action they took on your site. That’s a substantial increase in web leads.
The following list contains 5 things you should know about website visitor intelligence tools:
1: Google Analytics is not great for B2B lead generation. Aside from the fact they use Tracking Cookies …they do NOT provide the Company Names of your website visitors. They also do NOT provide any type of lead scoring. But the biggest issue with GA is they do NOT filter out bot, crawler and other server clicks. There are times when there are clicks that are not done by humans. MergedAnalytics filters that useless information out of our reporting.
2: Website Visitor intelligence is a great source for B2B leads. You can really get a feel for what the visitor is interested in by their click behavior and knowing how much time was spent on specific page(s) on your website and how many times they return to your website. They also DO provide the Company Names of the visitors.
3: Trackable Short URLs – This is a major key to website visitor intelligence. MergedAnalytics is the only tool I know of that includes Short URLs in the basic Website Visitor intelligence offering. Knowing which site referred your visitors ie. Facebook, LinkedIn Twitter and then being able to see that visitor’s entire journey from that initial click to other pages on your website… can provide the intelligence need to really understand that visitor’s interest.
4: Better Support for Existing Customers– In many cases your best prospects are your existing customers. Knowing the specific interests/needs of your customers based on the content they navigate to on your website…will increase all facets of the level of support your organization provides them ultimately resulting in new sales.
5: Warm Leads – we all hear that cold calling is dead. Although that may be true depending on what you are selling…the WARM LEAD is very much alive. If you know that a company has visited your website various times and is spending time on the same pages and content…you know there is interest and more importantly what that interest is. Calling into a company and knowing they have a specific need/interest in your company warms up a frigid cold call.