Do you A/B test your marketing campaigns? You should and MergedAnalytics makes it easy for you to do so.
A/B testing is the process of comparing two or more versions of a web page, email, or any other marketing asset with just one varying element.
In the above example….Our customer wanted to see where she would get the most clicks from ONE specific landing page for a promotion she was running for the month of February.
She created 5 Short URLs in MergedAnalytics. All 5 Short URLs in the image above will take the people who click them to that exact landing page.
The varying element are the 5 different places she will post those URLs.
Those 5 SHORT URLs will be posted to…FB, Instagram, Twitter, Linkedin and in an Email campaign.
The click data from those 5 different mediums where she posted the SHORT URLs will MERGE into one location so ANALYTICS can be measured.
COMPANY NAMES and in some cases EMAIL ADDRESSES will be identified as to who did the clicking and she will know where those clicks originated from….Plus….she will see which OTHER pages on her site were clicked after that initial click.
Listen…The big companies ALL have expensive tools that do this type of stuff…luckily MergedAnalytics is leveling the playing field for the rest of us.