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3 D’s

The Three D’s we use to be productive consist of….

– Do it

– Delegate it

– Defer it

We learned these principals from David Allen’s “Getting Things Done” …GTD Each one of the three D’s represent a trusted bucket.

Without trust….this system does not work. For example….You need to be able to fully trust that when you delegate something to someone …it is going to get done as good as if you did that thing yourself.

Without TRUST…you will waste the energy and time you need to do the things that need your attention.

Basically without TRUSTED BUCKETS…the organization will not grow the way it can and should.

Thom and I discuss these principals plus other books that have helped us along the way. mergedanalytics.com Thom Stallings MergedAnalytics LLC #mergedanalytics #smartlinks #gtd

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What to do when things do not go well in a presentation

We all experience times when even though you are prepared things just do not go as planned.

Mike Tyson is famous for saying “everyone has a plan until they get punched in the face”. How do you deal with those times when you are in front of a customer and things go off the rails?

Thom and I discuss what to do in those situations. mergedanalytics.com

#mergedanalytics #smartlinks

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MergedAnalytics was mentioned in the Marketing Junto Newsletter

It is always nice to read a good newsletter and it is even nicer when you are mentioned and had no idea until innocently reading it. Now I wonder what would have happened if I did not read it….would I have never known? There is a lesson in there somewhere.

Anyway…my friend Seth Goldstein puts out the Marketing Junto Newsletter.

Here it is…

https://www.marketingjunto.com/with-cookies-going-out-of-style-what-now/

Yea, I know that image isn’t of website cookies, but I couldn’t think how to find an image to convey those, so I went for the more delicious variety.

For better or for worse, web tracking cookies are getting the boot from the ‘net. Google is trying to come up with another method of tracking, after its failed FLOC attempt and marketers are scrambling.

A very smart friend of mine, Marty Focazio, of Coherent Ways, warned me this was coming way back in 2018. Like many of us he’s seen the writing on the wall for a while. People, generally, don’t like be tracked across the web. It’s pretty bad when you buy shoes at Amazon and then for the next week see those shoes all over the place online. YOU BOUGHT THEM ALREADY!

To be honest, I like personalized ads, especially over ads that have nothing to do with me and my interests. Yes, they can be creepy at times and surprisingly on point, but that doesn’t bother me. Am I in the minority? Maybe.

As a marketer, a world without tracking cookies can seem rather dystopian. But fear not, there are some tool that can help. Tools like Merged Analytics and ZoomInfo that use different technology to help marketers figure out prospects online and who is viewing their site. For Goldstein Media I’ve been using Merged Analytics. I’m friends with Joe Singer, one of the co-founders of Merged Analytics, and have even had him on my Entrepreneur’s Enigma podcast.

The tool is very cool and above board all the way. It gives me referral information and contact information if it’s available. If you’re a business, definitely check it out. Tell them I sent you.

An what’s more, cookies aren’t the only thing being threated.

By the way… to solve the Google Analytics issue, I recommend Fathom Analytics (affiliate link), which I use on all of my sites. They avoid the whole fiasco with the European Union by keeping the EU data in the EU.

With All This, What’s A Marketer To Do?

Is all this turmoil around cookies a bad thing? No. Does this leads to more innovation in the space, since we’re not relying on web tracking cookies as much? Maybe. Will cookies ever go for good? I don’t have that answer.

What do you think? Hit reply and let me know .

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10 pieces of content

On average your prospects view 10 pieces of content about your company before they make contact.

By the time they do make contact…they have a good idea that they plan to move forward.

What about your prospects who never make contact with your company after viewing only a few pieces of content.

Maybe they misunderstood your message or moved on to something else.

If your organization was able to contact your prospects earlier in the process , how would that impact your business?

In this segment Thom and I discuss this topic.

mergedanalytics.com

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Do you have what it takes to be an entrepreneur?

Entrepreneurship can be one of the most rewarding things someone can do in their lifetime. It can also be a major source of debilitating stress and anxiety.

For every Jeff Bezos and Elon Musk…there are thousands and thousands of intelligent hardworking people you have never heard of fighting every day to grow a business.

Thom and I have been building businesses for two decades.

In this segment…We share some insights on our own journey .

mergedanalytics.com

#mergedanalytics #smartlinks #entrepreneurship

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Luck = Preparation + Opportunity

“This is the first time I am answering a unsolicited email on LinkedIn. We’ll done”

That was the ending of a reply I received this morning in a Sales Navigator email from a new prospect.

I have learned more in the last two weeks when it comes to marketing outreach then I did in Business School and running my last organization combined.

These are the big lessons I am walking away with from the last 2 weeks…

– We hired a marketing team. This company does what they say they are going to do and we are getting results. We view them and they view us as partners.

To be honest…we are overwhelmed with how many demos we are setting up because of them.

I now have time to do many other things to run the business instead of constantly looking for new prospects.

– Audience – We barely changed our messaging but because we are now targeting the RIGHT audience….the responses have been unbelievable. Know your target audience.

–Marketing Message to new prospects – As I mentioned above we barely changed our messaging that we send out to new prospects. This made me skeptical that we would not see any success but because we are now engaging the right audience…our message is resonating like we always thought it would.

LUCK – This is the most important one. We were not ready to hire a marketing team before recently until we were ready.

The “Luck” we are having now is nothing more then the result of all of our preparation intersecting with the opportunity to work with the right marketing team. Luck = Preparation + Opportunity

Product – You can have the right target audience, messaging, money backing your business etc….but if your product or service does not work or is not needed….you have no business. Our conversion and retention rates have ALWAYS been above 90%.

Happy Holidays!