Do you post Links to social media sites and/or in the body of your email campaigns?
When someone clicks a link that you post….there is an invisible thread of marketing intelligence that you can leverage which connects those people/businesses to your business.
Is their journey the one you want them to have?
Understanding the digital experience your audience is having from initial click to the other pages they click through on your website can mean the difference of winning a sale vs. losing it.
More times than not…people make up their minds on a purchase before they make any contact with someone at your company.
MergedAnalytics SmartLinks helps with this process. By utilizing our SmartLinks you will understand where that initial click took place and where those people went on your website after that initial click.
Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.
One landing page can contain multiple links to PDF’s , Videos etc.
In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.
Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.
Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.
Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.
MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.
In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.
Just finished setting up a Customer in the Life Insurance Industry with ActiveCampaign integration with MergedAnalytics. He uses ActiveCampaign for his mass outreach mailings.
MergedAnalytics delivers additional intelligence where ActiveCampaign’s analytics leave off.
Now when people click through his website pages…he will understand the actual EMAIL ADDRESSES of those people and most importantly….he will know when they come back to his website outside of the ActiveCampaign mailing and which pages were clicked on his website.
Integrating MergedAnalytics with tools like ActiveCampaign, Mailchimp, MS Dynamics and VanillaSoft CRM allows MergedAnalytics to deliver intelligence that many thought was not possible.
You may want your audience to land on a specific page but understanding where they go on your website after that landing page could mean the difference between winning a deal or losing it. Mergedanalytics.com
The customer experience is the emotional response your prospect/client has to any interaction with your firm.
Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?
The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.
What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?
In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.
Depending on the industry you are in…the intelligence MergedAnalytics delivers can be leveraged by organizations in many different ways.
Even organizations in the SAME industry use the intelligence differently from each other based on their business models.
In this segment of “Take a Breath” Thom and I discuss the origin of MergedAnalytics and when we first realized the value it brought us specifically by both helping us Support and up-sell our existing customer base.