How Stories build trust

Do you use stories during your sales process?

Everyone likes a good story especially when they are authentic.

The best communicators understand that real stories whether they are positive or negative can be the most effective tools for getting people to understand whatever it is they are trying to teach you .

When a story is told the right way…the listeners should be able to apply the message to their own situation and learn something from it.

We use stories often to illustrate how companies sometimes even in the same vertical leverage #mergedanalytics. in different ways.

In this segment….Thom tells a story of one of our Engineering Customers and how they use MergedAnalytics to curb their competitors from poaching their key talent.

I had not heard of MergedAnalytics being used in this way before this story!