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Showing up on time is too late

If you are showing up “on time” for a Networking Event…you are too late.

Thom and I talk about how important networking in person is even when you sell software like we do.

Yes…it is better to do the demonstration via zoom but at some point you need to physically meet your customers.

I find that customers who you never meet in person have an easier time moving on from you.

When you have a physical connection….the relationship means more.

By the way…the same goes if you are an employee and work from home.

Statistically…the people who DO NOT have strong in person relationships with managers and coworkers…are most likely the first to be let go during layoffs.

Thom and I discuss this further.

#mergedanalytics#takeabreath#mpn#networkingevents

mergedanalytics.com

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Should you speak with ALL Linkedin Connections?

Should you set up meetings with ALL of your Linkedin Connections?

That is the question Thom asked me in this clip of our “Take a Breath” Podcast.

I disagreed with him.

I have accepted many Linkedin requests of people who I believed would widen my network reach for posts like this one for example.

Thom presented a good case and made it hard to disagree with him.

What do you think?

#takeabreath#mergedanalytics#mpn

for more clips like this one…https://lnkd.in/eGpEVip

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Nutshell

Do you use Nutshell for your Email Automation?

Announcing Nutshell and MergedAnalytics connectivity!
In the same way MergedAnalytics connects with Mailchimp, Constant Contact, ActiveCampaign, MS Dynamics 365 and many others…. we now have Nutshell integration!

Our integrations provide other layers of intelligence that let’s our users understand who and how their audience is engaging with the links they post to social media and in email campaigns as well as the pages they click on their website.

Set up instructions ….Nutshell Integration – Connecting the dots between Marketing and Sales. (mergedanalytics.com)

Thom Stallings

hashtag#nutshell hashtag#mergedanalytics hashtag#intelligencedelivered hashtag#emailaddresses

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The value of sticking with it

What is the value of sticking with things?

Although it may seem difficult in the moment…. often NOT quitting and grinding something out turns out much better than you would think.

Thom and I discuss how without sticking with MergedAnalytics…there is so much we would have missed.

Some advantages of sticking with a startup business…

– Stories – In the beginning the stories are few and far between but as time goes on…experiences happen that turn into interesting stories that help market your brand

– New verticals – We can sell #mergedanalytics to ANY B2B business but we discovered the value of pursuing a vertical

– The value of Verticals – You learn their pains and vernacular. You start to network where they network. Your world becomes smaller. Your prospects network with each other.

– Using your product in other ways – We discovered a great niche by leveraging QR Codes with MergedAnalytics #smartlinks. This idea came to us from one of our long-time customers.

By the way…as Kenny Rogers said…”you have know when to foldem” as well.

The point here is…we often walk away from opportunities too soon.

mergedanalytics.com

Thom Stallings

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Do you trust Linkedin Likes?

What does it mean to you when someone “Likes” your post?

To me…I do not always trust “Likes”.

Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?

Often times truly Liking a post is the 4th or 5th reason you get a Like.

Reasons why people “Like” posts….

– To interact with someone who they are NOT Linkedin with as of yet
– To change their algorithm on Linkedin to appear in other feeds
– To interact and Link in with someone ELSE who “Liked” your post
– Because they actually LIKED what you posted.

That last one these days seems like the least important reason to give a Like.

I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.

Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.

When in doubt…post. Even if you are not getting likes…it is being viewed.

Thom and I discuss this topic more in this short clip.

mergedanalytics.com

MergedAnalytics LLCThom Stallings

#takeabreath#mergedanalytics#mpn

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The value of marketing to a vertical

Are your marketing efforts focused on a vertical?

If your product or service is everything to everyone…you are also nothing to no one.

My company, #MergedAnalytics for example is a tool that any B2B company with a website could leverage however we are focused in the #AEC vertical.

People within the same vertical tend to network and speak with each other. They tend to talk to each other about problems (and solutions) within their industry.

Lawyers network with lawyers. Marketers network with marketers.

And so on.

There are countless other benefits like really understanding the laws, vernacular, pitfalls and problems that exists within certain verticals.

During our previous episode @Livvy Won explained how ActiveCampaign grew their customer base of 185,000 by word of mouth within the small business and solopreneur vertical. Word of mouth!!!!!

In this segment Thom and I discuss the value of focusing your networking, marketing and sales efforts within a specific vertical.

#vertical#takeabreath#mpn

mergedanalytics.com

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Is the intent intelligence derived from humans or bots?

Is the intent data you are using to make sales and marketing decisions derived from humans or bots?

How do you know?

#mergedanalytics by default filters out non human engagement.

This will ensure you are not wasting your time and resources with non human analytics.

Life is too short wasting time trying to make sense of bogus data.

Thom and I discuss this more in the following segment.

Thom StallingsMergedAnalytics LLC

#engagement#intentdata#bots

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Are you chasing clicks from non humans?

Do the digital marketing analytics you deliver to your customers lack veracity?

I work with many marketing agencies and lead gen firms.

I am constantly having to remind my customers that by default MergedAnalytics filters out the server clicks, bots, crawlers and basically all of the non human clicks that many other stacks including Google Analytics deliver.

“But Mailchimp is showing all of these opens and clicks on links in our email campaigns but I am not seeing that data reflected in #mergedanalytics ” they say to me.

To be honest this conversation can get very uncomfortable.

Marketing and Lead Gen Agencies do not want to believe all the work they are doing are not generating results.

No one wants to believe their analytics lack veracity.

As I say often….do not shoot the messenger. You could swallow the blue pill and believe your campaigns are doing amazing.

I would recommend however taking the Red pill and understand the truth.
By searching for the truth you will be that much closer to the path of marketing enlightenment.

mergedanalytics.com

Thom StallingsMergedAnalytics LLC