In this segment Thom and I discuss how MergedAnalytics actually works under the hood. We also answer the question….is the intelligence we deliver creepy?
Learn how MergedAnalytics helps with customer support and leads to more up-selling opportunities
Depending on the industry you are in…the intelligence MergedAnalytics delivers can be leveraged by organizations in many different ways.
Even organizations in the SAME industry use the intelligence differently from each other based on their business models.
In this segment of “Take a Breath” Thom and I discuss the origin of MergedAnalytics and when we first realized the value it brought us specifically by both helping us Support and up-sell our existing customer base.
How one Marketing Company and one Design firm use the intelligence that MergedAnalytics delivers
In this segment of the “Take a Breath” podcast Thom Stallings the CRO of MergedAnalytics discusses two unique use cases from two companies in two different industries…
1. A Marketing Company we work with uses the intelligence received from MergedAnalytics to inject positive energy into their corporate culture by confirming their marketing efforts are indeed working! When highly sought after prospects spend time on their website….the CEO calls an “All hands on Deck” meeting with this news.
2. A Design Firm we work with uses the intelligence delivered by MergedAnalytics to carefully craft their prospect presentations to put themselves in a position to win business. This firm usually gets only ONE shot to present to their prospects. The intelligence received from MergedAnalytics is critical. They view MergedAnalytics as their secret competitive advantage.
MergedAnalytics is in the SMPS Central PA Gold Sponsor Membership spotlight in the SUMMER 2020 Newsletter
MergedAnalytics is proud to support SMPS Central PA both financially as a gold sponsor and through active employee involvement in the chapter.
MergedAnalytics is also proud to be in the coveted “SPONSOR SPOTLIGHT” in this month’s SMPS Summer Newsletter.
Here is the link ….https://smpscentralpa.org/Sponsor_Spotlight
PRESS RELEASE : MERGEDANALYTICS LLC ANNOUNCES MAILCHIMP INTEGRATION, PROVIDING IMPROVED SALES AND MARKETING RESULTS.
PRESS RELEASE : MergedAnalytics LLC announces Mailchimp and MergedAnalytics integration!!!!!
MergedAnalytics®, is now tightly integrated with the Mailchimp email platform at no additional charge.
Online PR News – 29-May-2020 – Jackson, New Jersey – MergedAnalytics® is a leader in the small to medium size B2B space helping their customers gain an edge by utilizing their website visitor and URL click intelligence technology.
“Integrations with ESPs (Email Service Providers), like Mailchimp, compliment the intelligence we deliver to our users by providing even more actionable data than our users would normally receive. We will be integrating MergedAnalytics® with other ESPs and CRMs( Customer Relationship Management) in the near future as well. We focused on the Mailchimp user community because they own the largest share in our target market.” said Joe Singer, Chief Marketing Officer at MergedAnalytics LLC.
Like other ESPs, Mailchimp is an email platform that delivers analytics as it pertains to specific email campaign results. It notifies a user when a sent email from Mailchimp is opened and if links in that email have been clicked.
MergedAnalytics® takes over where Mailchimp leaves off.
“By utilizing MergedAnalytics® in conjunction with Mailchimp, our solution provides our customers the ability to continue to receive intelligence where the Mailchimp analytics stop”, said Mike Kinder, CTO at MergedAnalytics LLC.
“When Mailchimp email recipients navigate to OTHER pages on your website after that initial click on the link in the received Mailchimp email, MergedAnalytics® then provides the intelligence for the entire visit that may have otherwise been missed or tracked as unrelated to the Mailchimp activity.”
Additionally, when those visitors RETURN to your website outside of that original Mailchimp email… MergedAnalytics® will REMEMBER the associated Mailchimp account information. The subsequent MergedAnalytics® alerts will thus be able to show you not only the Mailchimp related data of the people returning to your website, but also the pages they visited, how long they spent on your website, and how many times they returned to your website.
“Lastly, when MergedAnalytics® customers click on the visitor information associated with the MergedAnalytics® Alert that is sent to their inbox, they are taken to the Contact record in Mailchimp so further action can be taken”, Mike concluded.
“This value added intelligence helps Sales and Marketing professionals not only close more business with new prospects but helps them in supporting and upselling existing customers as well. Understanding the entire journey of a prospect and/or customer is essential to the purchasing experience”, said Thom Stallings, Chief Revenue Officer at MergedAnalytics LLC.
Setting up this integration is a self-service process done by the end user of Mailchimp and takes less than 5 minutes.
The solution does NOT require or use any third party cookies and is GDPR compliant.
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Contact MergedAnalytics LLC at 203-312-9675 or visit https://mergedanalytics.com/
Try a fully functional version of MergedAnalytics® with no obligation to move forward, https://mergedanalytics.com/trial/: promo code MCMA.
About MergedAnalytics – MergedAnalytics helps organizations by identifying the Company names and Email Addresses of the people who click the URL links posted to social media and in the body of emails as well as the website pages clicked.
About Mailchimp – https://Mailchimp.com/ Mailchimp is an all-in-one Marketing Platform for small business. Mailchimp empowers millions of customers around the world to start and grow their businesses with their smart marketing technology, award-winning support, and inspiring content. Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.
Full Press Release here…https://onlineprnews.com/news/1148018-1590720259-mergedanalytics-llc-announces-mailchimp-integration-providing-improved-sales-and-marketing-results.html/
Podcast – 6 companies from 6 different industries use MergedAnalytics 6 different ways
One of the things I find most interesting about MergedAnalytics is how the intelligence we deliver is used differently by companies within different industries.
Even companies within the same industry leverage the intelligence we deliver in different ways.
In this episode of the “Take a Breath” podcast, Thom and I discuss how 6 different companies from 6 different industries use the intelligence that MergedAnalytics delivers… 6 different ways.
MailChimp integrates with MergedAnaytics
Are you using Mailchimp for outreach to your various target audiences ?
If so…you need to contact us.
The integration between MergedAnalytics and Mailchimp will help you close more business.
Take a Breath With Joe and Thom Episode 1
For the past 20 years I begin my day having what usually turns into a deep conversation with my business partner Thom Stallings.
Our conversations cover everything from business ideas, trends , concerns , spirituality, meditation , what we do for leisure , motivation techniques, what is going on with our families and how we try to stay in the best physical as well as mental shape possible.
Our first episode of “Take a Breath with Thom and Joe” is centered around how the Covid-19 has affected our lives both at home and professionally.
What are some of the ways you have “taken a breath” during this time?
When the Sun Rises Again
I understand that this NOT the time to sell anyone on how great a product/service is for your sales and marketing efforts.
If I was selling ventilators and masks…I would be donating them right now however that is not the business I am in. My contribution at the moment is keeping my family and myself home.
I would also argue that even in good times….your sales approach should never comprise of an in your face aggressive proposition. I dislike it when I am referred to as a “sales guy”. I also hate the feeling of being a victim of a “hard sell”no matter what it is…even if I need whatever was being sold to me.
To me when someone is referred to as a “sales guy” I automatically think of someone who I would never want to buy anything from whatever it is they sell.
The best sales people allow their customer to feel like you discovered for yourself that you need whatever it is they are selling. Forgive me for the cliche…but it needs to be a “win/win” for both parties. Everyone should feel they won.
If you are in sales and marketing as I am ….I understand we are in a stressful existential crisis. We are trying to push through this time any way possible and continue to do our jobs which is to still produce albeit from home.
PRE Crisis….if you were NOT yet understanding the Company Names and in some cases Email Addresses of the people who click the links you post to social media and place in your emails as well as the pages they clicked on your website…now really may be the time to think about setting this up.
Additionally…if you are getting that type of intelligence but you are paying thousands of dollars per month for it…now could be the time to explore less expensive but equally effective options.
I was proactively contacted by a resort yesterday who voluntarily shut their doors because of the corona virus. They are already looking into the future for when they reopen.
During this down time….they have begun to market their resort to businesses in hopes companies will become aware of their resort when they start to book conferences once again.
In taking the long term approach…I have provided consulting at no charge as well as an extension for our free trial version so they can use MergedAnalytics at no charge for the time being until they are back on their feet.
It is always darkest before the dawn. Even at the lowest of the low points….there is always hope and the sun will rise once again.
In 1918 the Spanish Flu was a devastating pandemic that also presented an existential crisis.
At some point the sun rose and gave birth to the roaring 20’s.
Use this time to prepare yourself so that when we do return to normalcy…you hit the ground running.
I would be happy to provide multiple free consultations about how you can make the most of your website and the urls you post to social media sites and place in your emails.
MergedAnalytics – What about EMAIL ADDRESSES?
MergedAnalytics is a tool that delivers sales and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own proprietary technology that is based off of the IP addresses of the people clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the people doing all that clicking.
Especially right now with the world working from their homes where unless they are using their company’s VPN (Virtual Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is it possible to get to the email address level of the people who click your posted URLs as well as your website pages if even though people are working from home?
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover email addresses by using Dynamic Parameter values as part of the Short URL creation process.
MORE GOOD NEWS – Even if a person clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help marketers capture even more information about the people who click on the links you post.
Dynamic Parameter Values are set at the time you create your MergedAnalytics Short URL.
The values for the Parameters are custom and can be anything including…
- The specific contact’s email address – this can be done for Mass Mailings from your CRM or ESP software packages as well.
- Campaign name
- Name of the social media site where you will you post your link
- or anything else that will help you gain as much information about the people who are clicking the URLs you post.
NOTE – If you need to create Google UTMs (urchin tag modules) we got you covered there as well.
You now can create UTMs in the MergedAnalytics Portal upon setting up Short URLS. This alleviates the need to go into Google to create your UTMs.
In the example below I created a MergedAnalytics Short URL with only ONE Dynamic Parameter Value….my email address….jsinger@mergedanalytics.com
Note….you can set up to 5 custom Parameter Values when creating your SHORT URLs.
Here is the Short URL that I created from above…
I took the MergedAnalytics SHORT URL …. https://vzit.co/vig—O-EM and emailed it to myself.
FROM MY MOBILE PHONE….I opened the email and clicked the Short URL…..again…I did this from my phone.
Note: I use ATT for my phone service and I do NOT own my ip address.
Because I clicked a MergedAnalytics Short URL…..I received the notification in my inbox below…
You can clearly see that jsinger@mergedanalytics.com clicked…
Lastly….when I go to my website again through my cell phone….I will still receive MergedAnalytics alerts telling me mergedanalytics.com visited my website …why you ask?….
Because MergedAnalytics will remember me for a period of five days from that initial short url click as seen in the screenshot below…
Remember : This can be done for MASS EMAILS as well using your CRM and/or ESP software packages.
Contact us for a free consultation.