When the Sun Rises Again

The sun will rise and MergedAnalytics will is ready for you

I understand that this NOT the time to sell anyone on how great a product/service is for your sales and marketing efforts.

If I was selling ventilators and masks…I would be donating them right now however that is not the business I am in. My contribution at the moment is keeping my family and myself home.

I would also argue that even in good times….your sales approach should never comprise of an in your face aggressive proposition. I dislike it when I am referred to as a “sales guy”. I also hate the feeling of being a victim of a “hard sell”no matter what it is…even if I need whatever was being sold to me.

To me when someone is referred to as a “sales guy” I automatically think of someone who I would never want to buy anything from whatever it is they sell.

The best sales people allow their customer to feel like you discovered for yourself that you need whatever it is they are selling. Forgive me for the cliche…but it needs to be a “win/win” for both parties. Everyone should feel they won.

If you are in sales and marketing as I am ….I understand we are in a stressful existential crisis. We are trying to push through this time any way possible and continue to do our jobs which is to still produce albeit from home.

PRE Crisis….if you were NOT yet understanding the Company Names and in some cases Email Addresses of the people who click the links you post to social media and place in your emails as well as the pages they clicked on your website…now really may be the time to think about setting this up.

Additionally…if you are getting that type of intelligence but you are paying thousands of dollars per month for it…now could be the time to explore less expensive but equally effective options.

I was proactively contacted by a resort yesterday who voluntarily shut their doors because of the corona virus. They are already looking into the future for when they reopen.

During this down time….they have begun to market their resort to businesses in hopes companies will become aware of their resort when they start to book conferences once again.

In taking the long term approach…I have provided consulting at no charge as well as an extension for our free trial version so they can use MergedAnalytics at no charge for the time being until they are back on their feet.

It is always darkest before the dawn. Even at the lowest of the low points….there is always hope and the sun will rise once again.

In 1918 the Spanish Flu was a devastating pandemic that also presented an existential crisis.

At some point the sun rose and gave birth to the roaring 20’s.

Use this time to prepare yourself so that when we do return to normalcy…you hit the ground running.

I would be happy to provide multiple free consultations about how you can make the most of your website and the urls you post to social media sites and place in your emails.

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