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SmartLinks

Do you post Links to social media sites and/or in the body of your email campaigns?

When someone clicks a link that you post….there is an invisible thread of marketing intelligence that you can leverage which connects those people/businesses to your business.

Is their journey the one you want them to have?

Understanding the digital experience your audience is having from initial click to the other pages they click through on your website can mean the difference of winning a sale vs. losing it.

More times than not…people make up their minds on a purchase before they make any contact with someone at your company.

MergedAnalytics SmartLinks helps with this process. By utilizing our SmartLinks you will understand where that initial click took place and where those people went on your website after that initial click.

For more on SmartLinks….click here….https://mergedanalytics.com/vzit-co/

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Your prospect clicked on a page….but what else did they click on that page?

Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.

One landing page can contain multiple links to PDF’s , Videos etc.

In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.

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What is CXM (Customer Experience Management) and how does MergedAnalytics help improve it?

Understanding the experience your customers have leading up to moving forward with a purchase is priceless.

Many times a prospect has already made up their minds before they even speak to a person in your company.

CXM or Customer Experience Management is everything. In this segment of “Take a Breath” Thom and I discus what CXM is and how the intelligence MergedAnalytics delivers helps in this area.

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You do NOT know what you do NOT know

Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.

Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.

Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.

MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.

In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.

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Is Your Audience having the digital experience you want them to have ?

In this segment of “Take a Breath”….Thom and Joe discuss more about CXM or Customer Experience Management.

Thom asks the question…”is the experience your customers/prospects are having with you brand online the one you want them to have?”

Learn how the intelligence MergedAnalytics delivers can help you control the digital experience people have with your company.

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Understanding the entire journey of your prospects/customers

The customer experience is the emotional response your prospect/client has to any interaction with your firm.

Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?

The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.

What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?

In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.

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Learn how MergedAnalytics helps with customer support and leads to more up-selling opportunities

Depending on the industry you are in…the intelligence MergedAnalytics delivers can be leveraged by organizations in many different ways.

Even organizations in the SAME industry use the intelligence differently from each other based on their business models.

In this segment of “Take a Breath” Thom and I discuss the origin of MergedAnalytics and when we first realized the value it brought us specifically by both helping us Support and up-sell our existing customer base.

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How one Marketing Company and one Design firm use the intelligence that MergedAnalytics delivers

In this segment of the “Take a Breath” podcast Thom Stallings the CRO of MergedAnalytics discusses two unique use cases from two companies in two different industries…

1. A Marketing Company we work with uses the intelligence received from MergedAnalytics to inject positive energy into their corporate culture by confirming their marketing efforts are indeed working! When highly sought after prospects spend time on their website….the CEO calls an “All hands on Deck” meeting with this news.

2. A Design Firm we work with uses the intelligence delivered by MergedAnalytics to carefully craft their prospect presentations to put themselves in a position to win business. This firm usually gets only ONE shot to present to their prospects. The intelligence received from MergedAnalytics is critical. They view MergedAnalytics as their secret competitive advantage.