“Nice product but MergedAnalytics is not for us. We are not getting any meaningful reports” said a prospect who is evaluating MergedAnalytics.
Before I address that statement …. let’s review what MergedAnalytics is and does.
MergedAnalytics is a B2B website visitor intelligence tool that generates automatic Website Activity Reports that get emailed to you when someone from a company clicks on your website. https://mergedanalytics.com/
MergedAnalytics reports on the Company Name of the person who clicked on your site, how they found your site and what their specific interests were while there.
The ways your website visitors find your website depend on many variables. These variables are mostly determined by the various marketing strategies, techniques and initiatives in place at your company.
People find your website by….
- Typing in keywords in a search from Google , Bing etc
- Sent Emails containing URLs either in the body of the email and/or signature block
- Typing in your website address organically
- Social media postings that drive traffic to your site
- Press Releases and other Articles/Blogs/Landing Pages
- Digital Advertisements, Google Adword Campaigns etc.
Countless money and time is spent on these types of strategies to drive people to websites.
MergedAnalytics simply reports on ALL visitors who click on your website. It is NOT a tool that drives traffic…rather we report on the site visit activity. It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or not.
So by saying MergedAnalytics is not helpful because you are not getting good reports ….. to me that means MergedAnalyticsis actually giving you very useful information.
MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired website traffic results.
We also hear from companies that the website is not that important to businesses in this modern age. My question is…companies spend countless hours and money developing their website and the content on it, spend countless time and money on the marketing strategies to drive people to their websites…if all of that is true…why wouldn’t you want to know the company names of your visitors, how they found your site and what they did while they were there?
IF you do NOT want to know website visitor information ….why have a website at all?
Here is a link to a MergedAnalytics demonstration YouTube video …. https://vzit.co/vtl–4