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Commercial Construction

“We’re really excited about our adoption of MergedAnalytics.

Set-up was painless and took literally minutes to install.

We’re tracking very specific types of building opportunities that are executed by a relatively small pool of real estate developers.

Knowing when these developers visit our website and the content they’re viewing is tremendously valuable.

MergedAnalytics is great for AEC firms

It’s a really strong indicator for us that they may be seeking our services in the near future.

This allows us to be proactive and engage early with a prospect.

Timing is everything in our business and the information provided by
MergedAnalytics allows us to bid earlier resulting in more wins.”

—Vice President of Business Development of a Commercial Construction firm using MergedAnalytics.

mergedanalytics.com

Thom StallingsMergedAnalytics LLC

#aec#mergedanalytics

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Do you trust Linkedin Likes?

What does it mean to you when someone “Likes” your post?

To me…I do not always trust “Likes”.

Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?

Often times truly Liking a post is the 4th or 5th reason you get a Like.

Reasons why people “Like” posts….

– To interact with someone who they are NOT Linkedin with as of yet
– To change their algorithm on Linkedin to appear in other feeds
– To interact and Link in with someone ELSE who “Liked” your post
– Because they actually LIKED what you posted.

That last one these days seems like the least important reason to give a Like.

I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.

Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.

When in doubt…post. Even if you are not getting likes…it is being viewed.

Thom and I discuss this topic more in this short clip.

mergedanalytics.com

MergedAnalytics LLCThom Stallings

#takeabreath#mergedanalytics#mpn

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The value of marketing to a vertical

Are your marketing efforts focused on a vertical?

If your product or service is everything to everyone…you are also nothing to no one.

My company, #MergedAnalytics for example is a tool that any B2B company with a website could leverage however we are focused in the #AEC vertical.

People within the same vertical tend to network and speak with each other. They tend to talk to each other about problems (and solutions) within their industry.

Lawyers network with lawyers. Marketers network with marketers.

And so on.

There are countless other benefits like really understanding the laws, vernacular, pitfalls and problems that exists within certain verticals.

During our previous episode @Livvy Won explained how ActiveCampaign grew their customer base of 185,000 by word of mouth within the small business and solopreneur vertical. Word of mouth!!!!!

In this segment Thom and I discuss the value of focusing your networking, marketing and sales efforts within a specific vertical.

#vertical#takeabreath#mpn

mergedanalytics.com

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Being your authentic self at the workplace

Are you the same person at work that you are at home?

How important is it to feel you can truly be yourself while working a for an organization?

A lot of gems during our discussion with Livvy Wong the Director of Engineering at #activecampaign .

Being your authentic self at the workplace

One theme that stuck out that Livvy talked about was how ActiveCampaign cultivates an environment where employees feel they can be their true selves while still feeling a sense of belonging to the organization as a whole.

To me…this stuck out. How often is it that people behave as one person at work and then become a totally different person at home?

After hearing her speak about the culture at ActiveCampaign…we (MergedAnalytics) made the decision to switch over to them for our Email Outreach.

Livvy talks about importance of being her authentic self. It started when she attended Harvard and has carried over to her life and career.

I made my kids listen to this segment as well.

Thom StallingsMergedAnalytics LLC

mergedanalytics.com

#livvywong#activecampaign#beyourself#mergedanalytics#takeabreath#mpn

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Charlie Munger

What battle are YOU fighting?

Everyone is fighting something…some people have many things stacked against them….not just one thing.

Health , money, relationships, employment, and countless other things clog our conscious minds and at times a helpless feeling can take over.

Crossing any chasm to reach greatness takes dedication, good health, good habits and of course luck.

One of my passions is investing. My two favorite investors of all time are Jack Bogle founder of Vanguard and Charlie Munger who is Warren Buffet’s partner in Berkshire Hathaway.

Jack Vogle had one of the best sayings when the markets go down (or up) and you are worried about your investments. He said….”don’t just stand there…don’t do anything”. That statement is there so people do not trade on emotions.

Charlie Munger also simplifies investing in a way I have never experienced before him.

Aside from the fact that he is 99 years old and still sharp as a tack…he has had countless major setbacks in his life that would have crippled most of us.

Thom and I discuss a few of these major setbacks he experienced and despite them all….he became one of the most successful investors of all time.

#charliemunger#crossingthechasm#mergedanalytics#takeabreath#stoic

mergedanalytics.com

Thom StallingsMergedAnalytics LLC

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Is the intent intelligence derived from humans or bots?

Is the intent data you are using to make sales and marketing decisions derived from humans or bots?

How do you know?

#mergedanalytics by default filters out non human engagement.

This will ensure you are not wasting your time and resources with non human analytics.

Life is too short wasting time trying to make sense of bogus data.

Thom and I discuss this more in the following segment.

Thom StallingsMergedAnalytics LLC

#engagement#intentdata#bots

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Mailchimp

Tools like Mailchimp offer great analytics around the engagement of an audience for a specific campaign.

You will understand who receives an email and if an action was taken like clicking a link that was somewhere in that email. You may even know if a Mailchimp email was forwarded on to someone else.

What happens when the Campaign is over? Do the analytics stop with it?

There is intelligence that can still be gathered and leveraged long after the life of a campaign has ended.

One example – You drive your audience to a specific landing page on your website….your audience however is bouncing off that page on to another page.

Then….those people return to that page outside of the campaign days later? Are you capturing that intelligence?

Mailchimp Integration – Connecting the dots between Marketing and Sales. (mergedanalytics.com)

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Customer Experience Management

Do you understand the experience your digital audience is having with your online brand?

By the time your prospects decide to contact your company…in many cases they have already made the decision whether to work with you based on the experience they have had leading up to them making contact.

You are trusting your digital audience that they will see something on your website that will make them want to make contact with you.

What about the companies that never contact your company but clicked through and spent time on your website?

They made decisions on their own not to take that next step. Maybe they misunderstood what you offer?

Maybe they just did not like your website. Maybe they thought what they need….your company does not offer.

There are so many reasons why a next step is NOT taken. How would understanding who is on your website impact your sales/revenue?

In this segment Thom and I discuss how some companies in specific industries are laggards in this area.

We also discuss how one specific company uses the Intelligence MergedAnalytics delivers plus Cupcakes to close more business.

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Deliver White Labeled Intelligence in your Brand

Marketing/Media Agencies who do the following for their customers including….

– Build websites
– SEO
– Create, Schedule and Send mass emails and newsletters of behalf of their customers
– Post actionable content to social media on behalf of their customers

… often require that one last piece to easilyMERGE those data points together into clear and actionable reports.

To achieve this level of reporting… they are using MergedAnalytics to deliver this intelligence but in their own Branding!

In this segment Thom and I discuss how and why White Labeling MergedAnalytics make so much sense for these types of organizations.