The Journey is the gift.
By utilizing MergedAnalytics Trackable Custom Short URLs you achieve the following…
– You understand where your audience is interacting most with your online brand. ie. Does your audience mostly click on the links you post to LinkedIn or FB . By knowing that answer…you will be able to modify your efforts (marketing dollars) accordingly.
– You understand the full Journey of the people who landed on and then click through your website. You will see if a URL you posted on Linkedin… was the starting point for the people who eventually landed on and clicked through your website
– You can shorten, brand, and then uncover the COMPANY NAMES and in some cases EMAIL Addresses of the people who click the links you post to social media sites as well as in the body of your emails.