Empowering businesses with insightful intelligence for growth and success
It’s Monday and you are tired from your busy weekend. The problem is….you have meetings with customers and prospects. There is an old saying…90% of success is simply showing up. There are always exceptions to why it is ok to cancel…but in most cases….push yourself….good things come from simply showing up.
I would love to hear your stories where you did not want to show up but you did and something great happened as a result.
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Relying on one big account for your business is obviously not a great long term strategy although it is easy to fall into this trap. What happens if that account abruptly leaves? At the same time…if you do find one customer in your new business….is it a fluke or an indication that you have a viable business? Thom and I discuss these ideas plus we talk about the cautionary scenario when you take on a big opportunity for the money but that opportunity is a deviation from your core business. Should you take the deal for the money even if it refocuses your attention and resources?
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Are you sure you trust your data analytics?
Real Situation that happened today…
One of our prospects compared MergedAnalytics with our biggest Competitor.
Our prospect reported to us that the analytics we delivered were almost 50% LESS than what our competitor delivered over a month’s time.
We ran tests on that same exact dataset and found the following…
Our Built-In Default FILTERS weeded out the non human clicks like spiders, server clicks, crawlers, BOTS , proxies, known vpns, etc.
Those filters resulted in the 50% decrease!!!
Boom!
What are some stress hacks that get you through whatever it is you are going through?
Thom and I discuss some of the things we do to calm down and continue to operate at a high level.
One thing I did forget to mention is the importance of staying hydrated. Dehydration can cause a level a stress.
Lastly, I demonstrate a breathing exercise hack that will make you calm instantly! mergedanalytics.com
When it comes to an “ASK” whether it is for… – a signature to move forward
– a meeting
– referral
– testimonial
– payment
Before any “Ask”….you need to make sure you earned the right for that ask.
In this segment…Thom and I discuss the art of the ask and give our own spin on it in terms of DEPOSITS and WITHRAWALS.
We like to give and give so that when it is time for an “ASK” we feel like we earned that right for whatever it is we are asking.
What are some stress hacks that get you through whatever it is you are going through? Thom and I discuss some of the things we do to calm down and continue to operate at a high level.
One thing I did forget to mention is the importance of staying hydrated. Dehydration can cause a level a stress.
Lastly, I demonstrate a breathing exercise hack that will make you calm instantly! mergedanalytics.com Thom Stallings MergedAnalytics LLC #mergedanalytics #smartlinks
The Three D’s we use to be productive consist of….
– Do it
– Delegate it
– Defer it
We learned these principals from David Allen’s “Getting Things Done” …GTD Each one of the three D’s represent a trusted bucket.
Without trust….this system does not work. For example….You need to be able to fully trust that when you delegate something to someone …it is going to get done as good as if you did that thing yourself.
Without TRUST…you will waste the energy and time you need to do the things that need your attention.
Basically without TRUSTED BUCKETS…the organization will not grow the way it can and should.
Thom and I discuss these principals plus other books that have helped us along the way. mergedanalytics.com Thom Stallings MergedAnalytics LLC #mergedanalytics #smartlinks #gtd
We all experience times when even though you are prepared things just do not go as planned.
Mike Tyson is famous for saying “everyone has a plan until they get punched in the face”. How do you deal with those times when you are in front of a customer and things go off the rails?
Thom and I discuss what to do in those situations. mergedanalytics.com
#mergedanalytics #smartlinks
It is always nice to read a good newsletter and it is even nicer when you are mentioned and had no idea until innocently reading it. Now I wonder what would have happened if I did not read it….would I have never known? There is a lesson in there somewhere.
Anyway…my friend Seth Goldstein puts out the Marketing Junto Newsletter.
Here it is…
https://www.marketingjunto.com/with-cookies-going-out-of-style-what-now/
Yea, I know that image isn’t of website cookies, but I couldn’t think how to find an image to convey those, so I went for the more delicious variety.
For better or for worse, web tracking cookies are getting the boot from the ‘net. Google is trying to come up with another method of tracking, after its failed FLOC attempt and marketers are scrambling.
A very smart friend of mine, Marty Focazio, of Coherent Ways, warned me this was coming way back in 2018. Like many of us he’s seen the writing on the wall for a while. People, generally, don’t like be tracked across the web. It’s pretty bad when you buy shoes at Amazon and then for the next week see those shoes all over the place online. YOU BOUGHT THEM ALREADY!
To be honest, I like personalized ads, especially over ads that have nothing to do with me and my interests. Yes, they can be creepy at times and surprisingly on point, but that doesn’t bother me. Am I in the minority? Maybe.
As a marketer, a world without tracking cookies can seem rather dystopian. But fear not, there are some tool that can help. Tools like Merged Analytics and ZoomInfo that use different technology to help marketers figure out prospects online and who is viewing their site. For Goldstein Media I’ve been using Merged Analytics. I’m friends with Joe Singer, one of the co-founders of Merged Analytics, and have even had him on my Entrepreneur’s Enigma podcast.
The tool is very cool and above board all the way. It gives me referral information and contact information if it’s available. If you’re a business, definitely check it out. Tell them I sent you.
By the way… to solve the Google Analytics issue, I recommend Fathom Analytics (affiliate link), which I use on all of my sites. They avoid the whole fiasco with the European Union by keeping the EU data in the EU.
Is all this turmoil around cookies a bad thing? No. Does this leads to more innovation in the space, since we’re not relying on web tracking cookies as much? Maybe. Will cookies ever go for good? I don’t have that answer.
What do you think? Hit reply and let me know .