Empowering businesses with insightful intelligence for growth and success
MergedAnalytics is a reporting tool that does NOT drive any traffic to your website. We just deliver who is on your website and how did they get there.
We do however work closely with some amazing professional Lead Generation firms.
If B2B Lead Generation is something your business needs… ask us!!!!
We will introduce you to the firm that transformed our business because of the targeted leads they continue to deliver to us.
I had to deliver a detailed analytics report to a customer who wanted to see proof that the clicks and opens that are reflected in their ESP (email service provider) where in fact NON HUMAN.
MergedAnalytics filters out NON HUMAN clicks by default.
We figure ….no one would want to take action on clicks that are NOT from real humans.
What happens is an email campaign is sent out from an ESP (email service provider) to “N” number of recipients.
Before those emails are received by real people, the recipient’s corporate cyber security will open the email and click all the links (sometimes more than once) to verify that email does not contain a virus or something else that can harm the company.
These cyber security and server opens/clicks are reflected in most ESP analytics as REAL even though they were NOT done by humans.
It could be dangerous to follow up on an email you think someone opened but in fact did not.
We were able to send my customer a report detailing how the recipients MS AZURE Server was opening and clicking links that we flagged as NON HUMAN but their ESP reported as real.
Of all the website visitor on your site….can you effectively sift through your analytics and pinpoint the exact people to follow up with?
All the clicks from Social Media, Email Campaigns and Website Visits….that is what #mergedanalytics delivers….except we filter out the garbage clicks from non humans. ie bots, server clicks , spiders, crawlers etc.
The bots make it look like a real human opened your email and clicked the links in that email….but even though it looks real…it may not be.
Why do bots click those links?
There are many reasons but often it is your cyber security software clicking those links to make sure they are safe.
If the non human clicks are filtered out by default… your life will be that much easier getting to the real people who are interested in what you are selling.
So when using MergedAnalytics…EXPECT less Analytics because of the way we filter.
WE get rid of the garbage that many others still deliver to you.
A few things you would probably NOT expect when you use a tool like MergedAnalytics which filters out the non human clicks that other analytic tools report as real.
1. The number of clicks will be much less that what you would expect when using MergedAnalytics because we try not to waste your time with non human clicks
2. Your ESP’s and other analytic tools probably are set to report non human clicks as real clicks.
3. You will be shocked and will not believe that so many of the clicks that are reported as real in many ESP Stacks are actually fake.
4. You will ask us to prove it….and ….we can upon request.
We work with many lead gen agencies so you can imagine how this can be a very emotional subject.
What happens is ….an email campaign is sent out from an ESP (email service provider).
Before those emails are received , the recipient’s cyber security software will open the email and click all the links (sometimes more than once) to verify that email does not contain a virus or something else that can harm the company.
#MergedAnalytics filters those bogus clicks out by default.
Do the digital marketing analytics you deliver to your customers lack veracity?
I work with many marketing agencies and lead gen firms.
I am constantly having to remind my customers that by default MergedAnalytics filters out the server clicks, bots, crawlers and basically all of the non human clicks that many other stacks including Google Analytics deliver.
“But Mailchimp is showing all of these opens and clicks on links in our email campaigns but I am not seeing that data reflected in #mergedanalytics ” they say to me.
To be honest this conversation can get very uncomfortable.
Marketing and Lead Gen Agencies do not want to believe all the work they are doing are not generating results.
No one wants to believe their analytics lack veracity.
As I say often….do not shoot the messenger. You could swallow the blue pill and believe your campaigns are doing amazing.
I would recommend however taking the Red pill and understand the truth.
By searching for the truth you will be that much closer to the path of marketing enlightenment.
Are you an expert in something?
There are times being an expert becomes dangerous because everyone including the expert, the founders, and VC’s are convinced the experts are right.
What you need are experts who believe they are right but still have a seed of doubt that it is possible they could be wrong .
Thom and I discuss being an Expert Novice which was eloquently described by the authors of the book ” Nail it Then Scale it” by Nathan Fugg and Paul Ahlstrom. In the case of launching a business….Listening to experts without getting real world customer feedback is dangerous.
This danger can become very expensive for investors and founders alike. mergedanalytics.com
Is your business’s product or service a vitamin or a cure for your customers?
This topic came up in a great book we have been recommending that anyone launching a new business or product should read called #nailitthenscaleit.
There is no right or wrong answer….you just need to understand which one you are and price accordingly. Does your company solve smaller problems like vitamins tend to help with or….does your business solve major issues that will save other businesses from premature death? Vitamins are essential for health and longevity.
Vitamins are a multi billion dollar industry so we can agree they have value. A cure often means the difference between life or death or in this context being in business or not.
Do not set the price of a vitamin the same as you would price a cure. In this segment….Thom and I discuss the topic of….is your business a vitamin or a cure for other businesses.
I enjoyed this segment as it got us thinking and looking at our own business in different/new ways.
What I have found with MergedAnalytics is that it varies by customer.
To some we are a cure…to others we are a vitamin but an important one like Vitamin D. #mergedanalytics mergedanalytics.com
Is your product simple to use and intuitive ?
KISS – Keep it simple stupid Occam’s razor – the simplest path is usually the right one Simplicity is the true sophistication.
The more simple a product is….the more elegant it seems. No one wants the swiss army knife.
If you are everything to everybody…you nothing to nobody. Have your product do 1 maybe 2 things really really well .
Thom and I discuss the importance of simplicity.
#mergedanalytics #smartlinks #kissprincipal
mergedanalytics.com
When you hear the word Recession what comes to your mind?
As you will hear in this segment….The first thing that Thom and I think of…is Customer Retention.
You need to be sure your customers are getting what they need from your organization or they will go somewhere else.
One of the ways you can proactively manage your customer needs is to understand how they are interacting with your website.
Do they need support and trying to find answers on your website? Are they interested in other products/services that you offer?
How would you know this information if they do not contact you directly? mergedanalytics.com
Does price matter when it comes to performance?
Meaning…do you hold products that are less expensive to a lower standard?
In this block….Thom and I discuss this topic.
mergedanalytics.com #mergedanalytics #smartlinks